Danone Canada First To Co-Brand With MEG-3DHA

01/03/06 Ocean Nutrition Canada Limited (ONC), supplier of MEG-3 brand Omega-3 EPA/DHA food and dietary supplement ingredients, is pleased to announce that Danone Canada Inc has launched its second yogurt brand with the MEG-3 logo.  Danino, new yogurt for children, prominently features the MEG-3 DHA logo on the packaging to highlight that their yogurt contains the most trusted source of omega-3 ingredients.

DHA (Docosahexaenoic Acid) is a physiologically essential fatty acid important for normal growth and development of children.  Many studies have shown that DHA plays an essential role in optimal brain and eye development and, when available in sufficient quantities, it helps improve learning, memory, and concentration. 

The MEG-3 brand was developed as a consumer branded ingredient so that people can see on the product packaging that they are purchasing the most trusted source of omega-3 ingredients.  The MEG-3 logo appears on numerous food and dietary supplement products. The MEG-3 DHA logo has been introduced to help consumers differentiate which products have high levels of DHA from fish oil, the best source of omega-3 ingredients.

Tom Pugh, Director of Marketing with Danone Canada Inc., said, “In addition to consuming fish, Danino is an easy and delicious way to help kids contribute to their daily need for DHA.”  Pugh continued, “The MEG-3 DHA brand is prominently featured on the Danino packaging so that consumers will know they are getting the best source of DHA from fish oil in their nutritious Danino yogurt.”

Ian Lucas, Executive Vice President of Global Marketing with ONC, said, “There is a major nutritional gap between the amount of DHA children consume and what experts suggest they need.”  Lucas also said, “Yogurt is a popular food for children so by including MEG-3 DHA in their Danino yogurt, Danone Canada is helping to address the need for DHA because children will love the taste and get the goodness of fish in one of their favorite foods.”