Danish Biotech Company Asiros Acquires State Of The Art Berry & Fruit Processing Facility

The acquisition of the processing plant will see the Danish company step up their offering, better positioning them to offer their products to the global market. The move also secures Asiros’ access to top quality berry concentrates and extracts.

 

"This is part of our long-term plan and commitment to the industry," Morten Weidner, CEO of Asiros, told NutritionInsight, "The new plant offers to expand our capacity greatly. It provides manufacturing facilities, which in combination with Asiros’ advanced technologies enable us to manufacture both concentrates and extracts of fruit, berries, vegetables and flowers at a value of 50 to 100 mill € in sales for Asiros A/S."

 

"With this acquisition we not only optimize our competitiveness but also strengthen our supply and production chain making it even more stable and robust towards possible fluctuations in crops. This is important as our raw material comes from nature," he explains.
 
"By controlling all steps of production flow we can ensure the highest quality standards powered my market leading chemical analysis in all key steps of production. Our goal as a company is to be the world’s most technologically advanced manufacturer of fruit, berry and vegetable preparations for the food, functional food and dietary supplements industries through advances technologies offering true advantages to our B2B costumers and the end-users," Weidner says.

 

The fruit processing facility, previously owned by Swedish food company AB, has supplied high quality juices and concentrates to the global food industry for a number of years. It’s the only plant of its kind in Denmark able to contract-manufacture both large and smaller quantities of conventional as well as organic fruit, berry and vegetable concentrates, elderberry flower extracts and specialized products.

 

Asiros Nordic will continue the production of high quality products such as organic blue berry concentrate and elderberry flower extract as well as customized products such as ginger and rhubarb juice to service existing and new customers. The high level of technical know-how of the mother company will create important synergies in the development of new Asiros Nordic products including a series of vegetable concentrates with improved stability.

 

Weidner adds: “With this strategically important plant acquisition, we are now able to control the whole production chain and quality from field to final product. This is extremely important since it empowers us to obtain our prime goal: to place Nordic Quality in processed fruit and berry products on the global map and become the global leading manufacturer of berry powders and fruit and vegetable concentrates, where taste and color or bioactivity is shielded against break down.”

 

The production and service of contracts continue unchanged, and the staff working at the plant have retained their jobs.