Danisco Expertise Backs Probiotic Documentary
Vice President of Health & Nutrition Marketing at Danisco, Scott Bush, is among the featured experts. He welcomes the documentary as an opportunity to reach out to health-care professionals in particular.
2/22/2011 --- Danisco contributes unique insights into the probiotic world in a new independent documentary that explains the story of probiotics, how they are produced and tested, and the latest research findings to consumers and health professionals.
The global leader in probiotics has both sponsored and participated in the film Microwarriors that includes clips from Danisco’s probiotic development and production facilities in Madison, Wisconsin, USA.
Reaching influencers
Vice President of Health & Nutrition Marketing at Danisco, Scott Bush, is among the featured experts. He welcomes the documentary as an opportunity to reach out to health-care professionals in particular.
“As much as we need to provide consumers with the necessary information about the health benefits and safety of probiotics, it is important to get the influencers to buy into this, because they are the ones who talk to consumers.
One example is when a doctor prescribes antibiotic treatment which, as many people experience, can have unwanted digestive side-effects. A proper dose of the right probiotics, recommended by the physician, represents a safe and effective way to maintain proper gastrointestinal function,” Bush states.
