01 Apr 2020 --- A sector that was once confined to the aging population and athletes today encompasses a broader demographic. New approaches to joint health, using innovative forms of collagen as well as botanicals, are challenging the “classic” ingredients of glucosamine and chondroitin for joint health, or vitamins and minerals for bones. Due to collagen’s expansion across different applications and therapeutic areas, including beauty and sports nutrition, the market for bone and joint health is evolving. NutritionInsight speaks to key suppliers on how they are adapting to shifts in the category, including new delivery formats to reduce pill fatigue, as well as animal-free ingredients for vegetarian consumers.
