Coca-Cola announces Coca-Cola Zero roll out

14/06/05 Coca-Cola North America has announced the roll out of Coca-Cola Zero.

Coca-Cola Zero will be available nationally starting today in 20-ounce bottles with other packages and multi-packs to follow later in June.

Coca-Cola Zero's marketing campaign has already begun and will include television, radio, outdoor, cinema, and digital programming, as well as national sampling initiatives. Advertising has been created by Crispin Porter + Bogusky and will carry the tagline "Everybody Chill."  Television advertising will debut in late June.

Examples of the brand's fresh approach have included using the Coca-Cola Zero Rock 'N' Roll Marathon as the consumer kick-off event, and the charity auction of a one-of-a-kind Coca-Cola Zero sample pack on eBay.

Coca-Cola Zero in 20 oz. bottles is available at supermarkets, convenience stores and mass retailers nationwide.  This will be followed by an expanded array of package sizes, including 2-liter bottles and 6- and 12-pack cans.