Celsius clinically proven to increase metabolism and burn calories

21/06/05 A soda that burns calories and tastes great may sound hard to believe. But the company claims that a new research study, announced this weekend at the International Society of Sports Nutrition Conference in New Orleans, confirms that Celsius does just that.

"The clinical research proved that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period," states principal investigator Ron Mendel, Ph.D. "Elevated metabolism is what allows people to burn more calories."

How significant is a 12 percent boost in metabolism? Dr. Mendel says that by replacing a regular soft drink with a bottle of Celsius every day for one year, even with no change in exercise habits, a person could theoretically lose up to 17 pounds.

According to Steve Haley, president of Elite FX, the company behind Celsius, this is the first time a functional beverage has been launched with scientific proof of its benefit.

The double blind placebo controlled study, considered the research "gold standard," demonstrated that Celsius does indeed burn calories, even while study participants were lying down for three hours. The amount of calories burned varies based on an individual's metabolism. According to Dr. Mendel, some subjects in the study burned up to 75 additional calories without any activity at all over the three hours measured.