23 Mar 2018 --- The UK Advertising Standards Authority (ASA) has ruled that the marketing of “Carb Blocker Capsules” from Protein World breaches EU regulation health codes. The “Carb Blocker Capsules” were promoted via social media but two complaints challenged whether the capsules could, in fact, stop unused sugars from carbs being stored as fat in the body, as claimed. ASA stated that although the product followed certain health regulations, the accompanying market and naming were ruled to not adequately reflect the real nature of the product, and therefore, were in breach of the code.