Burger King Introduces Reduced Fat French Fries

26 Sep 2013 --- Burger King Worldwide, Inc. has introduced new SATISFRIES, great tasting crinkle-cut French fries, which are claimed to have 40% less fat and 30% fewer calories than the leading French fries (McDonald’s).

BURGER KING is the first quick service restaurant to serve this unique reduced fat, reduced calorie French fry that has only 190 calories, 8 grams of fat and 210 milligrams of sodium for a value size serving. 

“One out of every two BURGER KING guests orders our classic French fries and we know our guests are hungry for options that are better for them, but don’t want to compromise on taste,” said Alex Macedo, President North America, Burger King Worldwide, Inc. “When it comes to what we eat, we know that small changes can have a big impact. We see SATISFRIESTM as one of the biggest fast food launches and are excited to bring this great tasting French fry to our guests.”

Just like most French fry recipes, SATISFRIESTM are made with thinly battered real whole potatoes. The difference is that the SATISFRIESTM recipe ensures that the French fries absorb less oil – only enough to keep each great tasting crinkle crispy on the outside and fluffy on the inside.

To create anticipation around the launch, BURGER KING CORP. kicked off a #WTFF (What The French Fry) teaser campaign on Friday, September 20th. Unbranded oversized French fry pods with 8 foot crinkle-cut French fries were installed in high traffic areas in New York City, Los Angeles and Chicago. Passersby were encouraged to interact with the French fries and take pictures to post on social media using the hashtag #WTFF. Each activation also acted as a free “Wi-Fry” station. To view images, visit http://wtff2013.tumblr.com.

SATISFRIES will be available at BURGER KING restaurants across the United States beginning September 24th alongside BURGER KING classic French fries.

SATISFRIES can be found in value (SRP $1.29), small (SRP $1.89), medium (SRP $2.09) and large (SRP $2.29) sizes.