Breyer's Launch Light Probiotic

The new Breyers Light! Probiotics Plus Yogurt provides an added dose of the live, active yogurt cultures that have been shown to promote overall good health of the digestive tract.

30/01/06 CoolBrands International Inc. says that it is helping to make healthy eating healthier, and tastier, than ever before with the introduction of its new Breyers Light! Probiotics Plus Yogurt. The new recipe for the brand's popular light yogurt features enhanced probiotics that gives consumers complete nutrition in a cup.

Probiotics refers to beneficial bacteria normally found in certain parts of the body. These microorganisms may assist with digestion or help protect against harmful bacteria. The new Breyers Light! Probiotics Plus Yogurt provides an added dose of the live, active yogurt cultures that have been shown to promote overall good health of the digestive tract. Research suggests that friendly probiotic bacteria, such as those found in Breyers Light! Probiotics Plus Yogurt, may aid digestion and boost immunity. Breyers Light! Probiotics Plus Yogurt contains Bifidobacterium cultures, which help to maintain the balance of bacteria in the intestine.

"We're learning more and more every day about the contributions of probiotics to a person's overall health and well-being," said Dr. Mirjana Curic-Bawden, Senior Scientist for Chr. Hansen Inc. "From its role in enhancing immune function in healthy individuals to assisting the digestive process, these beneficial cultures can be a very valuable part of a healthy diet."

Breyers has also boosted the health benefits of its Light! Probiotics Plus Yogurt with the addition of Vitamins A & D and calcium. It is offered in flavors inspired by indulgent desserts such Strawberry Cheesecake, Key Lime Pie, Black Cherry Jubilee and Lemon Chiffon, yet contains 70% less sugar than the leading low-fat sweetened yogurt and has only 110 calories or less per serving.
"Consumers' demand for healthy yogurt goes beyond just vitamins and nutritious ingredients. It also includes other health benefits like aiding in digestion, " said Matt Smith, Vice President of Marketing for CoolBrands International. "With our new Light formula, Breyers has responded to yogurt lovers' demand for a high quality, nourishing, good-for-you product that tastes great."