“Breakthrough” yeast supplement delivers immune support within two hours
10 Jan 2020 --- Natural lozenge brand ZAND has launched its first rapid immune-boosting product, Immune Fast. The so-called breakthrough supplement delivers a combination of EpiCor fermented yeast, vitamin C and zinc that provides immune support within two hours. As immune function is increasingly under stress in the modern world, ZAND ImmuneFast taps into the trend of consumer convenience to help people with busy lifestyles stay healthy on-the-go.
“We believe people shouldn’t have to sacrifice their preference for natural immune support products when they want to be proactive about boosting their immunity. It is possible to have better-for-you products that are effective,” says John D'Alessandro, Chief Marketing Officer at Nutraceutical Corporation.
Innova Market Insights pegged “The Right Bite” as one of its Top Ten Trends for 2020. Stress and anxiety are key concerns in modern-day life as consumers manage careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally. Responses to this vary, although the majority of consumers aim to balance the benefits and costs of busy lifestyles. This, in turn, raises the demand for dietary supplements that are convenient and portable.
ZAND ImmuneFast starts taking effect within two hours after consumption.A happy accident
Uncovering the immune-boosting power of Immune Fast with EpiCor was “a happy accident,” the company highlights. Made from yeast through a classified fermentation process, EpiCor is a patented ingredient that was originally intended for use in agricultural products. However, the company noticed that workers who manufactured the yeast cultures seemed to rarely, if ever, take any sick days. This led the research team to explore its immune-boosting health effects.
At a 500 mg dose, ImmuneFast boosts immune cell activity within two hours. ZAND took the patented EpiCor ingredient – developed by Embria Health Sciences – and combined it with other immune helpers like vitamin C, zinc, echinacea and elderberry to create convenient, fast-delivery chewable tablets. The supplement is GMO- and gluten-free, and is available in Zesty Orange and Sweet Elderberry flavors.
Research in action
Immunity boosters are in greater demand during the winter season due to increased time spent in crowded spaces indoors. The role of nutrition in immunity is clear, with a recent study finding that a ketogenic diet helps to enhance production from airway cells that can effectively trap the influenza virus.
Meanwhile, the beta-glucan space is beginning to be better understood as new research bolsters various health claims related to a range of topics including immunity. Last November, researchers found that due to its glucans, a synergistic formula with a specific ratio of Maitake, Reishi and Shiitake mushroom extracts provides an increase in immune stimulation compared to the additive effect of the three individual extracts.
Edited by Anni Schleicher
