Bravo! Brands Teams Up with Diabetes Research Institute Foundation

05/01/07 Bravo! Brands Inc. and the Diabetes Research Institute Foundation announced an expanded partnership that will help consumers identify 3MUSKETEERS Slammers Chocolate Milk and Bravo! Blenders as healthier, great-tasting beverage options.

The Diabetes Research Institute logo will be printed on the new product labels to indicate Bravo! Brands' commitment to supporting the cure-focused work being conducted at the DRI. These two products join Slim Slammers, a flavored milk beverage that has had the DRI logo on its label for over two years. The appearance of the logo alerts consumers, such as those who have diabetes or who are at risk for developing diabetes, that 3MUSKETEERS Slammers Chocolate Milk, Slim Slammers and Bravo! Blenders are healthy and enjoyable options. A portion of the proceeds of sales will support the DRI Foundation, a nonprofit organization whose mission is to fund research at the world-renowned Diabetes Research Institute (DRI) at the University of Miami.

The partnership between Bravo! Brands and the DRI Foundation has expanded at a time when the incidence of diabetes and obesity continues to rise exponentially in this country.

"Beverages high in sugars and calories are certainly contributing to the obesity problem in the U.S. It would make good sense for all of us to pay closer attention to what we eat and drink, and seek out healthier options whenever possible," said Luigi Meneghini, M.D., Associate Professor of Clinical Medicine, and Director, Eleanor and Joseph Kosow Diabetes Treatment Center at the Diabetes Research Institute.

The products that will or already display the DRI logo include:

- 3MUSKETEERS Slammers Chocolate Milk: 99% fat free milk with a deliciously light and fluffy taste, just like its namesake, with half the calories and half the carbs of other chocolate milks and 63% less fat than whole milk.

- Slim Slammers: French Vanilla and Chocolate Fudge flavored milk with no sugar added. Slim Slammers have half the sugar and half the carbs of other flavored milk, and are fortified with essential vitamins and 1/3 more calcium than other flavored milk.

- Bravo! Blenders:  Lactose free meal replacement beverages in four delicious flavors, with fewer calories than many popular weight control beverages and ready-to-eat meals.  Bravo! Blenders are fortified with extra vitamins, minerals and 25% more protein than regular milk.

Slammers beverages and Bravo Blenders meal replacements are produced aseptically, have no preservatives, do not need to be refrigerated until opened, and have a shelf life of six months before being opened.

"Bravo! Brands is proud to support the mission of the DRI. It is our goal to provide healthy choices for all beverage consumers, including those that have diabetes or are at risk of developing diabetes," said Roy Warren, Chief Executive Officer, Bravo! Brands Inc. "We are very pleased to be expanding our relationship with DRI to include two new products."