Bottled Water or Fruits and Vegetables, Which is Beneficial to Our Family's Health?
The latest cleverness of the bottled water industry is "enhanced water." The best-known enhanced water brand, Glaceau, produces such brands as VitaminWater and SmartWater.
22/06/07 "We sell water ... so we've got to be clever," once mused an executive of Nestlé, the world's leading producer of bottled water.
The latest cleverness of the bottled water industry is "enhanced water." The best-known enhanced water brand, Glaceau, produces such brands as VitaminWater and SmartWater.
World beverage giant Coca-Cola just purchased Glaceau for $4.1 billion.
Those of us who grew up being encouraged to "eat our vegetables" are now being encouraged to have our children instead supplement their diets with vitamin-enhanced water.
But does VitaminWater enhance consumers' diets, or is it, as the Nestlé executive predicted, merely a clever way to enhance corporate profits?
http://themountainmail.com/main.asp?SectionID=7&SubSectionID=7&ArticleID=11236