22 Jun 2017 --- As sports nutrition has continued its move mainstream, one major feature has been the rising interest in active nutrition, which is giving a performance positioning to more food and beverage products. One highly innovative ingredient that could exploit this market trend toward natural sports nutrition is WATTS’UP, an innovative ingredient developed by BioActor that has just been adopted in GNC’s Beyond Raw Precision BCAA Anabolic Recovery & Power Output (end of 2016, US) and Born Watts & Minerals Electrolyte Drink (early 2017, The Netherlands). The performance ingredient can offer the typical clean and natural label of “orange flavonoid extract.”
