Plasma Nutrition Partners with NBHRF to Foster Research on its Ingredients
22 Jun 2017 --- With an eye on providing a scientific foundation to its ingredients, New York City-based Plasma Nutrition has partnered with the New Brunswick Health Research Foundation (NBHRF), an independent organization with a focus on health research in New Brunswick, Canada.
“Our mission is not just to disrupt the protein processing industry,” says Plasma Nutrition co-founder Chris Flynn-Rozanski. “For us, it's equally important to commit to good science that benefits the community. We want our ingredients to promote positive health outcomes that can be demonstrated through rigorous scientific investigation.”
“The research we’re conducting in partnership with the NBHRF will be one of multiple studies we’re working on with academic partners. We’re excited for the potential implications of the research and expect to have additional details in the coming months,” Flynn-Rozanski tells NutritionInsight.
Plasma Nutrition developed a patent pending technology – called Ingredient Optimization – that changes the structure of proteins and increases their bioefficacy. Currently, their products are targeted at the supplements sector, whose value in the US economy was US$121.6 billion in 2016, according to a report funded by the Council for Responsible Nutrition (CRN).
Plasma Nutrition reports that this new partnership will allow it to meet consumer expectations regarding transparency and the benefits of dietary and sports supplements by having easier access to research-based feedback from the scientific community.
“It is very important for us to be a part of the broader scientific community, and working with NBHRF is key to achieving this goal,” says co-founder Stephen Motosko. “They've supported many excellent companies, and we're excited to join such an exclusive list of private company partners.”
When asked about companies’ efforts to promote consumer awareness and understanding regarding dietary supplementation, Flynn-Rozanski tells NutritionInsight that “[t]here are certainly some supplement companies that are doing a good job of educating customers about dietary supplementation, but there is much more that can be done.”
“The industry has grown significantly over the past several years. If that growth is going to continue, consumer trust is going to be paramount. A greater emphasis on transparency and sound scientific inquiry, rather than marketing spin and hyperbole, will benefit both consumers and brands,” he adds.
by Lucy Gunn
