Beverage makers introducing healthy products in Japan
Beverage makers are launching products that are easy to drink and not too sweet.
23/05/05 The current health boom in Japan is having an effect on the bottled water industry pushing beverage makers to offer products with added health benefits.
Some bottled water contains minerals but others also include ingredients like dietary fiber.
Beverage makers are starting to pitch products that are easy to drink and not too sweet, and they expect the health boom will give their products a lift.
Suntory Ltd, the nation's leading whisky maker, marketed "Mizumizu-Shia" on March 22. It says the product contains deep seawater and dietary fiber, which should help control a rise in blood sugar after eating.
House Foods Corp started selling "Mineralist" on March 28. It contains zinc, copper and iron, and is aimed at women who are at risk for osteoporosis. The company has been selling water with dietary fiber since last year.
European water in stylish packaging is getting popular while Japanese tend to use cheap domestic bottled water for cooking.
