06 Oct 2022 --- Kerry has released a study assessing trends in the nutritional beverage market, revealing beauty is a top purchasing driver for consumers. An evaluation of over 10,000 consumers from 18 countries evidences the robust trend of eating for beauty. Meanwhile, sports performance will continue to rise and is anticipated to remain a key focus among F&B positionings. The results came from participants in South America, Europe, Asia Pacific, South Africa and Australia. The company’s target was to provide insight into consumers’ changing priorities and preferred ingredients in both functional and fortified beverages.
