Azelis partners with KMC to expand nutrition presence in New Zealand
01 Aug 2022 --- Azelis has extended its distribution agreement with KMC, a potato-based ingredients provider. With the addition of KMC’s portfolio of potato starches and proteins, Azelis broadens its food and nutrition offering and builds on an existing partnership in India.
The deal also strengthens Azelis’ lateral value chain and food and nutrition presence in New Zealand.
“As (environmental) sustainability is essential to our business, we are aligned with Azelis’ goal of developing healthier solutions that incorporate plant-based ingredients for the Asia Pacific region,” says Jens Helmer Larsen, director, KMC Asia Pacific.
“With Azelis’ market knowledge, strong sales capabilities and dedication to (environmental) sustainability, we are confident that together we can look forward to continued growth in New Zealand’s food & nutrition industry.”
Bolstering potato-based ingredients
Azelis aims to formulate foods using more plant-derived ingredients.
KMC is a cooperative owned by Danish starch-potato farmers that grow, develop and produce potato-based ingredients.
The company’s product portfolio is used in various applications, from plant-based alternatives, nutrition and protein fortification and dairy alternatives, to bakery and sugar confectionery.
The partnership allows Azelis to offer more sustainable and plant-derived food solutions and formulations.
“This distribution extension is a testament to KMC’s belief in our ability to develop their business further and create new opportunities through our knowledge of the food industry and the innovative solutions we can provide as a result of our technical and formulation expertise,” says Kimberly Chung, Asia Pacific business development director, Azelis.
Running partnerships
In 2021, CP Kelco expanded its distribution relationship with Azelis in Europe, the Middle East and Africa (EMEA). Under the latest agreements, Azelis distributes CP Kelco’s product lines for C&I and Food applications, including Genu Pectin, KelcoGel Gellan Gum, Genu Carrageenan, Keltrol Xanthan Gum, Kelco-Vis Diutan Gum, Cellulon Fermentation-Derived Cellulose and Nutrava Citrus Fiber.
Tate & Lyle expanded its partnership with Azelis into Greece, Bulgaria and the Republic of North Macedonia last year. Azelis has become the distributor of Tate & Lyle’s portfolio of ingredients and solutions, including its Promitor Soluble Fibres, Claria Clean Label Starches and stevia sweeteners.
Edited by Inga de Jong
