Algatech eyes Brazil market following Anvisa approval for astaxanthin line
27 Jul 2017 --- Algatechnologies has received Brazilian Health Regulatory Agency (Anvisa) approval for its all-natural astaxanthin AstaPure to be used as a food ingredient. This approval makes Algatech the first astaxanthin supplier to start marketing its clean-label astaxanthin under the AstaPure brand in Brazil.
Brazil has the largest nutritional and supplements market in South America, and the market shows no signs of slowing down, due to a growing and increasingly health conscious middleclass. Brazil is poised to take the next step in becoming a global powerhouse with exciting potential, Algatech reports.
“Brazil holds the leading supplement market in South America, and we strongly believe this approval will create further possibilities in the region,” says Gary Brenner, project development manager for Algatech. “Collaborating with our distributor Ayalla, Sao Paulo, we aim to increase our sales and promote our products in cooperation with the leading brand customers in the food, cosmetics and dietary supplements segments.”
“Ayalla prides itself in marketing only the highest quality natural nutrients to our Brazilian customers,” notes Sandra Ayala de Anselmo, President of Marketing for Ayalla. “For two generations, our family has maintained a strong commitment to these standards. Many of our strategic customers already know AstaPure astaxanthin, and we are excited to now realize our investment with the help of Algatech.”
AstaPure is sourced from the Haematococcus pluvialis microalgae, cultivated in a proprietary fully controlled closed system of glass photo-bioreactors energized by the abundant natural sunlight of the Arava desert.
“Microalgae is expected to be one of the most important nutrition sources of the 21st century. We are proud to be among just a few companies internationally that have cracked the code for commercial-scale production of natural microalgae, at the highest standards,” says Hagai Stadler, CEO of Algatech. “We are pleased to bring the Algatech product line to Brazil, and to be able to provide for the first time in Brazil all-natural astaxanthin AstaPure.”
Algatech is a leading manufacturer and supplier of innovative algae-based products cultivated using state-of-the-art technologies. The company is located in Israel’s Arava desert, between the Dead Sea and the Red Sea, an optimal location for microalgae cultivation, thanks to the stable climate conditions, clean air and water and intense sunlight throughout the year.
In a recent interview, Efrat Kat, VP Marketing & Sales at Algatechnologies told NutritionInsight that the Israeli company recently expanded its production facilities.
“During this expansion, we also dedicated part of our facilities to new product development. Algatech sees itself as a leading microalgae company; we have the know-how and the experience, as well as the right infrastructure and location. There is still a lot of untapped potential, and we want to further develop this industry,” explains Kat.
Following the expansion, the company “recruited an entire team of R&D people, including a head of business development who will focus on new product development. We are expanding our team, but also our presence in the market,” Kat says. “We are looking to recruit more people for our team, and we are also conducting more clinical studies on our astaxanthin and related products.”
