“Achieving the purity of wild ginseng”: Botalys taps into expanding adaptogenic market with new launch

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22 Jan 2019 --- Botalys, a supplier of rare plant extracts, is to launch what it describes as the most bioactive Panax ginseng powder on the market, coined HRG80. The launch is to take place at Vitafoods Europe 2019, held in May in Geneva, and Natural Origins group will be in charge of its Western Europe distribution. Ginseng’s mainly used for its stress-reducing properties, Paul-Evence Coppée, Co-CEO of Botalys, tells NutritionInsight, and the plant is “considered by many to be the king of adaptogens.”

The launch taps into the growing market for adaptogenic products. In fact, Innova Market Insights has pegged adaptogenic products as a trend for 2019. Its no. 8 trend of the year is “I Feel Good,” denoting how consumers are increasingly in interesting in boosting their cognitive and brain health. This is causing the adaptogenic herb category to “thrive.” 

New product launches featuring adaptogens, such as ginseng, have included various innovative delivery forms that include chocolates, chewing gums, nutritional bars, burgers, soft chews, gummy bears, juices, ready-to-drink (RTD) beverages, coffee, tea and granola. Teas appear especially popular for the use of adaptogens. The market researcher has noted that in 2017, 24 percent of all new product launches tracked with adaptogens were teas.

Ginseng has four classical applications in Europe, according to Botalys. These include Energy & Vitality, Focus and Cognitive health, Blood Glucose Management and Immune System Stimulation. In Chinese medical practices, the plant is considered to be a sexual stimulant.Click to EnlargeGrowing the ginseng. Credit: Botalys.

“We have seen the adaptogenic trend grow in all geographies. There is a high demand from clients for top quality ginseng, in particular, ginseng that is more bioavailable and that has no contaminants or residues,” says Coppée.

“As people face more daily stress, at work, for example, they are demanding more anti-stress solutions. People are also looking for natural products and we believe that the future of nutraceuticals is in clean and safe ingredients,” he adds.

In order to deliver a highly “clean” extract, Botalys focused on controlled cultivation in a sterile environment to obtain the quality and purity of wild ginseng. The Panax ginseng root is then heated with water steam using an “ancestral technique” that has the advantage of improving the bioavailability of active ingredients, the company explains.

“After six years of research and development, our team successfully developed a unique process in the vertical hydroponics world, which allows cultivating rare medicinal plants in fully-controlled conditions for a better respect of the environment,” says Coppée “This innovative process allows obtaining an ultra-pure ginseng powder boasting an exceptional and constant quality.” Click to Enlarge

HRG80 will be suitable for a range of applications, from food supplements and over-the-counter (OTC) products to food and drinks as well as cosmetics.

Along with HRG80TM, the company is also launching a highly bioactive basil and is working on the development of new plants in exclusivity, Coppée concludes.

In another recent adaptogenic launch, US beverage brand Flying Embers partnered with beer distributor Reyes Beverage Group to create a fermented alcoholic beverage line fortified with adaptogenic ingredients. The drink is fermented with a base of ginger, turmeric, astragalus and the increasingly popular adaptogen ashwagandha. 

Ashwagandha also also proved popular at last year’s HiE in Frankfurt, where a number of suppliers were exhibiting products with the adaptogenic herb in tow. One such supplier was Sabinsa, who showcased a branded ashwagandha called Shagandha. 

By Laxmi Haigh

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