Next-generation of sports nutrition: Restoridyn boasts gut-health, recovery and cognitive function perks

03 Mar 2020 --- Targeting sports nutrition, Canada-based Verdure Sciences has launched a multi-prong polyphenol blend coined Restoridyn. The blend is clinically studied in healthy athletes and makes for a synergistic clean label solution, the company says. The formula is marketed as catering to a “new generation of sports nutrition needs” for gut health, recovery, cognitive function and immune health for a complete performance ingredient.

“The insights and synergistic considerations presented at the summit align well with the category and the recent interest in solutions for athletes and enthusiasts alike,” notes Leisha Jenkins, Marketing Associate at Verdure Sciences.

Sports nutrition is experiencing increased product development, as the segment moves beyond the professional to the more mainstream crowd. Active consumers and the so-called “weekend warriors” are also interested in products that will boost endurance, mental performance and support recovery. In the functional beverages market for example, Innova Market Insights data shows a 35 percent average annual growth in global sports drinks launches tracked with an energy/alertness claim (CAGR 2015-2019).

Trending sports nutrition
Trends continue to focus on differentiation of the sports nutrition category and personalized positioning to appeal to all levels of athletic ability, the company highlights. In particular, the start of the year has seen substantial coverage across gut health, cognitive health, recovery for improved sports performance and overall wellness. The role of exercise and its influence on the promotion of a healthy gut microbiome has seen exponential growth both inside and outside of the sports nutrition segment. 

Click to Enlarge“Restoridyn is backed by scientific data highlighting the
positive impact of the blend for sports performance
and exercise recovery,” the company explains.Targeting these needs, Restoridyn and its individual constituents have been studied by university experts for performance and exercise recovery benefits, according to Verdure Sciences. “This polyphenol blend advantageously hones in on the antioxidant capabilities of ellagitannins and adaptogenic properties of curcuminoids. It offers a multi-prong solution promoting a balanced inflammatory response that may foster a healthy gut and microbiome. An expanding library of supportive research further shows the positive relationship between healthy gut flora and regular exercise,” the company states.

Female athletes in the spotlight
Another trending segment are the specific needs of the modern female athlete who goes largely underrepresented, explains the company. Trends see demand shifting more toward recovery and endurance, as opposed to antiquated desire for weight loss and lean muscle. 

“Restoridyn answers this need with scientific data highlighting the positive impact of the blend for sports performance and exercise recovery,” Jenkins explains. 

She goes on to highlight that “researchers have shown positive improvements” in healthy people with participants experiencing 50 percent greater improvements in soreness and perceived pain, with daily intake accelerating recovery and noticeable results in as little as two hours – the earliest time examined.

In addition, Restoridyn’s curcuminoids offer cognitive function support with researchers showing improved working memory, mood and focus in a number of clinical studies.

“In 2020, we expect to see cognition play a bigger role in the physical wellness category and with more interest in ingredients that offer cognitive support as a key benefit,” explains Jenkins. “We know that memory extends beyond the old-adage of muscle memory into working memory, focus and mental energy for athletes and active individuals.”

“The mind plays an important role in physical fitness and increasingly people are seeking education on the attributes they most desire in a sports nutrition supplement; mental acuity seems to be one of the biggest drivers. It is exciting to see Restoridyn align with these industry trends through the combination of clinically substantiated adaptogenic properties including immune promoting benefits, cognitive support, performance and recovery attributes,” she concludes.

Edited by Kristiana Lalou

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