03 Mar 2020 --- High sugar content is the most significant deterrent for people when making healthy food choices – overriding fat and salt, according to a new study published in the Journal of Human Nutrition and Dietetics. The study results showed that when deciding on the healthiness of items, sugar was significantly the most important macronutrient for participants, as evidenced by the choice-based survey using the traffic light labeling system (TLL). These findings show a perpetual demonization of sugar from within the consumer base, amid a time when sugar reduction NPD is booming.
