SupplySide West 2023 review: Women’s health, sustainability and upcycling shine
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Arla Foods Ingredients showcased its whey solutions for creating clear protein shakes targeting various consumer segments. Protein powders constitute a significant portion of the sports nutrition market, appealing to health-conscious consumers. During the event, the company introduced three clear whey powder concepts designed for specific consumer groups. “Go Premium” targeted performance nutrition consumers with Lacprodan BLG-100, ideal for post-workout muscle protein synthesis. “Go Natural,” created with Lacprodan ISO WaterShake, offered fruit-infused water shakes, appealing to active nutrition consumers seeking natural products. Also, “Go Fresh,” made with Lacprodan ClearShake, delivered a lemonade taste for nutrition-conscious consumers seeking whey protein benefits.