Plant-based innovation

Jun 2025

Innova Market Insights data indicates a +6% increase in plant-based sports nutrition launches between April 2020 and March 2025. This growth reflects a rise in consumer interest, with 34% of global consumers reporting they use plant-based protein shakes.

Prebiotic proliferation

May 2025

Innova Market Insights data indicates a 10% compound annual growth in supplement launches featuring prebiotics from 2020 to 2024. Top health claims included digestive/liver health, immune health, and energy and stamina. GLP-1-friendly claims are on the rise, showing a remarkable 78% CAGR. Inulin emerged as the leading prebiotic ingredient used in these launches.

Climate-smart production

Apr 2025

Innova Market Insights data reveals a 3% increase in supplement launches featuring carbon labeling claims, aligning with the finding that 32% of global consumers are aware of climate change.

Supplements are on the rise

Mar 2025

Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.