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Sleep & Relaxation innovation

Feb 2024
ABSTRACT
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Botanical/Herbal Supplements
  2. Melatonin
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Melatonin
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2023 vs 2021)

TOP COMPANY
Holland & Barret

TOP CATEGORY
Supplements

TOP INGREDIENTS
Melatonin

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2021

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
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