Brain health supplements

Oct 2025

Innova Market Insights data reveals that 30% of consumers globally are taking brain / mental health supplements to age healthily. As a result, the global growth of brain health supplements has increased 4% in five years, from July 2020 to June 2025. These supplements most often come in capsule form, but gummy format is on the rise.

Immunity support

Sep 2025

Innova Market Insights data indicates that immune support claims are rising in global food and beverage (including supplements) launches, with a 4% increase over the past two years. In the last 12 months, 26% of consumers worldwide reported purchasing functional F&B products for immunity support. Europe accounted for 38% of all immunity-focused product launches.

Gut health & digestive supplement trends

Aug 2025

According to data from Innova Market Insights, half of consumers globally choose F&B for their digestive health needs. The market is coming up with more launches to boost the gut. Supplements had the largest share of launches with gut health claims, but soup launches for digestive health are increasing.

Plant-based innovation

Jun 2025

Innova Market Insights data indicates a +6% increase in plant-based sports nutrition launches between April 2020 and March 2025. This growth reflects a rise in consumer interest, with 34% of global consumers reporting they use plant-based protein shakes.