NattoPharma Signs Agreement with Nutriangels, Expands MenaQ7 Brazil Presence

63387064-1aac-4b69-9b6a-a39c0cd6cf5darticleimage.jpg

16 Jun 2017 --- NattoPharma has announced a new partnership with Nutriangels, a Brazilian nutraceutical brand with products that include chelated minerals, further expanding the presence of MenaQ7 Vitamin K2 as MK-7 in Brazil. The company reports that Nutriangels launched K2 + featuring MenaQ7 in Q2 2017, adding that the product has already been well received. K2 + is positioned to support both bone and cardiovascular health. 

“Brazil is a burgeoning market where NattoPharma already enjoys an established presence. Nutriangels is one of the new pioneering supplement brands serving Brazil and we are thrilled to see this new customer expand our MenaQ7 offering with consumer-targeted, science-based products,” says Eric Anderson, Senior Vice President of Global Sales and Marketing with NattoPharma. 

Click to Enlarge“This milestone marks a welcome increase in awareness of the importance of Vitamin K2 for human health, and the global recognition that MenaQ7 is the clinically validated branded Vitamin K2 as MK-7 of choice,” Anderson says. 

Earlier this week, NattoPharma highlighted the results of a study on the link between low vitamin K2 status and increased risk of fracture in children.

“NattoPharma's clinical trials with adult and child populations have shown that children have the greatest need for vitamin K2, as their bones are growing and developing so intensely, and [the trials have] confirmed that just 45mcg daily of MenaQ7 Vitamin K2 had a profound impact on children's bone health,” Kate Quackenbush, NattoPharma’s Director of Communications, told NutritionInsight.

Regarding the application opportunities for K2, Quackenbush says the company’s “ultimate goal is to see MenaQ7 Vitamin K2 as MK-7 as a core nutrient in all multivitamins, but in particular for kids and prenatal multis that provide a sound foundation for health as early as possible.”

“From a claims perspective, in Europe, due to EFSA regulations, health claims must be applied for and awarded. We are hopeful that this will occur in the coming years. However, given EFSA's recent performance, this is yet to be seen,” she adds.

“In other parts of the world, the regulatory guidelines are different. Regardless, one must have scientific substantiation in the body of evidence that validates the claim. NattoPharma has extensive research including in vitro, in vivo and 16 published human studies (with more underway), that clearly demonstrate the mechanism of vitamin K2 and the subsequent real health benefits such as preserving bone health and mass, and preserving arterial flexibility,” Quackenbush states.

Related Articles

Nutrition & Health News

Dietary Carotenoids and Vitamin C Inversely Correlate to Lung Cancer Risk, Study Suggests

29 Jun 2017 --- A new study has revealed the protective effects of selected carotenoids and vitamin C against lung cancer risks and growth of a different type of carcinoma cells, with the results showing that when compared to low intake of beta-carotene, alpha-carotene, beta-cryptoxanthin, lycopene and vitamin C, subjects with highest intake of aforementioned carotenoids and vitamin C demonstrated reduced risk of lung cancer. 

Food Research

Cheers to That: Researchers Create Gut-Friendly Probiotic Beer

29 Jun 2017 --- Beer lovers may soon have a gut-friendly drink to raise a toast to, thanks to the creation of a novel probiotic sour beer by a team of researchers from the National University of Singapore (NUS). This new specialty beer incorporates the probiotic strain Lactobacillus paracasei L26, which was first isolated from human intestines and can neutralize toxins and viruses, as well as regulate the immune system.

Business News

Lonza Receives Regulatory Approval for the Acquisition of Capsugel

29 Jun 2017 --- Lonza has received all regulatory approvals for the proposed acquisition of Capsugel S.A. by Lonza, the company has announced. With all final regulatory approvals in place, Lonza can now complete the transaction, which is expected to close in the next days subject to the satisfaction of customary closing conditions. 

Nutrition & Health News

FSAI Launches Consultation on Vitamin D Supplements for Infants in Ireland

29 Jun 2017 --- The Food Safety Authority of Ireland (FSAI) today announced that it is holding a public consultation on the criteria for 5µg Vitamin D only supplements to be listed as suitable for infants in Ireland. The online consultation started yesterday and will be held until 11 August. FSAI invites caregivers, health professionals, food supplement manufacturers, food businesses and any other interested parties to take part. This consultation is in the form of a survey which can be found on the FSAI website.

Nutrition & Health News

More than Half of Foods Aimed at Children are Unhealthy, Australian Survey Shows

28 Jun 2017 --- New research by Australia’s Obesity Policy Coalition (OPC) has found that more than half of supermarket products marketed at kids are unhealthy. The OPC surveyed 186 packaged foods with cartoons or character promotions designed to attract children and found that 52 percent were classified as unhealthy by the Food Standards Australia New Zealand (FSANZ) Nutrient Profiling Scoring Criterion calculator, which looks at the amount of energy and certain nutrients (e.g. saturated fat, sugars, sodium) present in the food.

More Articles
URL : http://www.nutritioninsight.com:80/news/nattopharma-signs-agreement-with-nutriangels-expands-menaq7-brazil-presence.html