CoffeeFruit Pure debuts namesake antioxidant ingredient

02 Oct 2017 --- Antioxidant supplier CoffeeFruit Pure has launched a namesake antioxidant-rich super fruit ingredient that is available as a liquid, powder or tea cut, with applications in food, beverage, dietary supplement and personal care products. By leveraging previously discarded waste material and working closely with local mills in Hawaii and Costa Rica, CoffeeFruit Pure provides economic and environmental benefits to local communities.

“CoffeeFruit Pure was developed with a mission to leverage the exceptional nutritional value of coffee fruit, while making use of the previously discarded fruit material found in traditional coffee production,” says Stuart Nixon, Business Development Director at CoffeeFruit Pure, adding that the ingredient provides not only nutritional and healthy aging support, but also brings compelling benefits to local communities and the environment.

Traditional coffee processing involves separating the skin and pulp from the bean. The skin and pulp are usually discarded, and will begin to rapidly decompose and produce harmful mycotoxins.

“CoffeeFruit Pure has perfected a proprietary process that ‘up-cycles’ the otherwise discarded outer coffee fruit into a potent and wholesome nutritional ingredient,” Heidi Rosenberg, spokesperson for the company, tells NutritionInsight.

The coffee fruit is processed immediately, before decay and fermentation produce harmful mycotoxins that potentially contaminate local land and waterways. CoffeeFruit Pure is processed without the use of harsh chemicals or solvents, allowing the purity, nutritional benefits and antioxidant power to be retained.

Independent testing confirms that the purity and potency of the antioxidants in CoffeeFruit Pure far surpass those in other popular fruit-derived super foods, exceeding particularly in both phenolic and chlorogenic acid content, the company reports.

“In studying the ingredient, it was discovered that coffee fruit has unparalleled levels of antioxidant power including phenolics and chlorogenic acid, and tremendous potential health support benefits. It provides potent nutritional and healthy aging support,” Nixon says.

“The current challenge is educating the market about this ingredient. Everyone is familiar with coffee beans, but the amazing health support benefits of CoffeeFruit Pure are not widely known. CoffeeFruit Pure is working to bring more awareness to this potent antioxidant ingredient,” Rosenberg tells NutritionInsight.

By Lucy Gunn

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