Alp Nutrition debuts sports liquid supplement in the US

62f22871-7601-4390-a675-b107d8527845articleimage.jpg

18 Oct 2017 --- Alp Nutrition, a company based in Germany with product ingredients organically grown and harvested in the Swiss Alps, has launched its new Alp Sport liquid supplement in the US marketplace. Alp Sport aims to support and increase physical performance, the immune system, fast regeneration and muscle building.

The supplements space is a fast-growing one, but the idea for developing liquid products came from discussions with elite athletes who were unhappy with taking micronutrients in tablets or capsules, Dr. Oliver Schnorr of Alp Nutrition tells NutritionInsight.

“We are convinced that the segment of liquid supplements will show strong growth over the next few years as it makes sense in various situations to use liquids instead of solid products,” Schnorr adds.

Alp Sport is a concentrated liquid nutritional supplement, originally developed for elite athletes. It contains vitamin C, zinc, magnesium, seven vitamins of the B-complex, coenzyme Q10, vitamin E and selenium. It also contains the unique alpine herbal extract Alp Phyto, including organically grown lemon thyme, melissa, chamomile, mallow, stinging nettle, edelweiss and pineapple sage.

Click to EnlargeAlp Nutrition further notes that all its products are all developed in cooperation with scientists, physicians and elite-level athletes, and this liquid nutritional supplement can be better absorbed by the body. Alpine herbals are organically grown, and one vial a day is easy to use and covers all daily requirements.

Balanced micronutrients
“Fitness, endurance and rapid regeneration are important for every sports enthusiast, regardless of gender and age. A crucial element in this is the proper supply of micronutrients that control metabolism and regulate energy production,” says Dr. Schnorr. “Alp Sport supplies the body with perfectly balanced micronutrients necessary for regular exercise.”

Alp Sport consists of a combination of vitamins, minerals and antioxidants with the unique alpine herbal extract Alp Phyto, a specially manufactured plant extract made of seven different alpine herbs. The liquid-dosage form and optimized-nutrient combination assure the best effects and high nutrient bioavailability, Alp Nutrition says.

The company notes that among the more recognizable athletes to use Alp Sport are world champion hammer thrower and former world record holder Betty Heidler; Deniz Ilbay, a four-time youth boxing world champion; and Benjamin Haugk, a four-time German powerlifting champion and a two-time top-ten finisher in the world championships.

“Due to the high bioavailability of the included ingredients in Alp Sport, I can cover my increased demand for micronutrients in a perfect way to lower fatigue and recover faster after my high-intensity training sessions,” Haugk says.

“As a young company we will focus on increasing the brand awareness and the further development of the European and US market for Alp Nutrition products,” Schnorr tells NutritionInsight of the company’s plans. “Additionally, we will keep thinking about and investigating options for developing innovations for athletes and consumers.”

By Paul Creasy

Related Articles

Nutrition & Health News

A gold medal for recovery? FrieslandCampina DMV develops innovative casein isolate 

14 Feb 2018 --- FrieslandCampina DMV has introduced their latest innovation in dairy protein ingredients. Micelate Prestige has been launched this week in Europe and is a key addition to the company’s growing portfolio of Performance Nutrition solutions. 

Business News

AI and personalized nutrition: Nestlé and Nuritas partner on bioactive peptide development

09 Feb 2018 --- Nestlé and biotech company Nuritas have entered into a collaboration aiming to uncover bioactive peptide networks within “specific target areas of significant value.” The precise areas of investigation are not yet being shared, with Nuritas Commercial Manager Neil Foster telling NutritionInsight that these details and the expected launch date are “at this early stage understandably confidential.” As part of the collaboration, Nuritas is to deploy its novel technology platform, which uses Artificial Intelligence and DNA analysis to predict, unlock and validate highly efficacious peptides, exclusively from natural food sources. Nestlé will use their considerable scientific know-how and applications expertise to validate the efficacy of these discoveries within the target applications.

Nutrition & Health News

L-Carnitine – "Unquestionable" room for market growth: Lonza

08 Feb 2018 --- From facilitating the recovery process in the sports nutrition sector to improving energy metabolism in healthy aging products, L-Carnitine has proven itself a versatile ingredient with the potential to be applied in myriad applications. “Sports nutrition, weight management, all these areas are still growing. There is no question that there is a lot of room for L-Carnitine’s development. We see a lot of demand coming from Asia and Africa for infant food applications. The other big market is for sure energy drinks,” Marco Gossen, Business Development Manager at Lonza, explains during a NutritionInsight webinar last week, looking at product development and untapped opportunities for L-Carnitine.

Nutrition & Health News

Bioiberica: Convenience in formulation driving innovation in joint health

06 Feb 2018 --- The world’s older population continues to grow at an astounding rate. According to a report by the US’ Census Bureau, nearly 17 percent of the world’s population will be aged 65 and over by 2050, up from the current 8 percent. This aging of the population is reflected in a rising interest in age-related health aspects such as bone and joint health. Unsurprisingly maybe, mobility has also become a key area of focus as the loss of physical mobility that so often accompanies aging is the number one reason why many elderly people end up in nursing homes.

Business News

Consumer health care: Nestle loses interest in Merck's OTC unit 

05 Feb 2018 --- Nestle has pulled out of the bid for Merck’s consumer health unit, leaving the race to buy the maker of Seven Seas vitamins and various other nutritional supplements without its main contender, Reuters reports. The news came a week after Johnson & Johnson withdrew from the race to buy US drugmaker Pfizer’s consumer health business, leaving Nestlé, GlaxoSmithKline and Reckitt Benckiser among the potential bidders. 

More Articles
URL : http://www.nutritioninsight.com:80/news/alp-nutrition-debuts-sports-liquid-supplement-in-the-us.html