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    Positioning gelatin on a clean & clear platform

    06 October 2017
    The clean & clear label trend continues to accelerate, with growing consumer demand for simpler products that contain ingredients with a strong tradition and the avoidance of those with chemically sounding names. Ingredient suppliers can benefit by co-developing product ideas with manufacturers, so that they can fully benefit from the functionality of their products. 
    With this market background, Gelita is looking to highlight its gelatin products on a clean & clear platform amid this growing demand, with simplicity being a key strategy. 
     
    Lucy Gunn spoke to Michael Teppner Global Vice President Marketing & Communication at Gelita about how ingredient suppliers can remain relevant despite formulation efforts to reduce the length of ingredient lists.
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