Name: Vitafoods Europe 2024: IFF launches concepts for healthy aging as target audience and market grow
Uploaded: 2024-06-24T00:00:00+00:00
Duration: 7 min 49 s

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Vitafoods Europe 2024: IFF launches concepts for healthy aging as target audience and market grow

24 Jun 2024 | IFF

At this year’s trade show, we spoke to IFF’s Benjamin Milhau, regional marketing lead for the EMEA region and Johanna Maukonen, director of global clinical innovation and translation. Milhau told us about the latest market trends in healthy aging, as younger people increasingly show interest in taking preventive action. He further touched upon the stigma surrounding age and the company’s strategy in addressing it. Also, Maukonen presented three of IFF’s healthy aging concepts — Build, Maintain and Enjoy.

*Howaru GI Complete is not intended for chronic constipation/diarrhea

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