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Tailored to Fit: Per...

Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 | Innova Market Insights

Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend.

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