PB Leiner: Spotlight on fish collagen trend for weekend warriors
01 Feb 2024 | PB Leiner
The company which has traditionally used beef and pork collagen is prioritizing its fish collagen offerings in line with the latest market trend around beauty-from-within. We speak with Yingying Wu, PB Leiner’s global product manager health and nutrition, who tells us that fish collagen is prized for its pure, water-like quality. The company is innovating in the protein bar segment to cater to the “weekend warrior” lifestyle and has a patent pending.
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