Pairing quantitative and qualitative research for transparent ingredient package
23 Mar 2021 | DRT Purextract
DRT Purextract commissions clinical trials and qualitative research on its grape seed extract. Consumer insights provide customers with a more comprehensive picture, or as Nathalie Michaud, DRT Purextract’s sales and marketing manager, calls it, “the package.” Michaud details costs involved with going the extra mile and how the transparency trend is shaping the industry.
