NPEW 2025: Sirio Pharma introduces digital product development journey
28 Mar 2025 | Sirio Pharma
Sirio Pharma debuted an interactive touchscreen kiosk at the recent Natural Products Expo West (NPEW) trade show, allowing visitors to build, customize, and visualize their brand in real time. Evelyn Reinson, the company’s brand and consumer engagement director, introduced the interactive brand-building experience, which guided users through a step-by-step product development journey, selecting a product focus, dosage format, and variations within each format. Users could customize their product’s branding and project the final product into real-world settings.
