00:05Hello everybody, this is William Bradford Nichols, and I'm here reporting live from Vita Foods Europe for nutrition insight.

00:12Today I'm speaking with Deborah Thoma, the marketing manager for Nectium.

00:15Hello Deborah, how are you today?

00:17I'm very.

00:20We are happy to talk to you today.

00:22We're very excited to hear about Real Life and what you guys have done to.

00:26Sustainably do that before it even came onto the sites.

00:30Can you tell me about Rodeo Life and about the other things that you're featuring in Vita Foods this year?

00:35We're really glad to present our collection product Rodi Life today.

00:39It's a product that we've been working with for the past 25 years, so we've got quite a lot of expertise on it up until now, I would say.

00:48The ingredient is based on Rodeola rosea, which is a plant native to Siberia.

00:54It's commonly.

00:55In Russia, the plant is commonly harvested in the wild, and in recent years there has been a bit of pressure on the plant as such, and in some areas it's actually considered an endangered species already, which has brought us to actually look at a more sustainable source apart from the wild material that we are sourcing.

01:25We have done a lot of efforts on cultivating the Rogula plant for several years now.

01:33That's been an effort that has been intrinsically linked to the company because we do have a strong focus on sustainability.

01:44So we started about a decade ago experimenting with.

01:51Cultivating the plant.

01:52What is most important here is that Other than other efforts which were cultivating the plant in Romania, Ukraine, or Finland, for example, which didn't turn out that , I would say we maintained the plant in its natural habitat, so we stayed in its origin in Siberia and went to really remote areas where the plants grew.

02:23In the wild and we then transferred transferred the plant and cultivate it or used it as a base material to cultivate the plant and that turned out quite successful.

02:38One of the reasons why it went successful was because we were able to maintain the phytochemical profile, so the active levels, the active compound levels were maintained, whereas in other efforts that They didn't succeed in it and I think that's the core of what Neptune's effort of why we turned this project into a success.

03:05So we're really happy that we found a way to have an additional source of rodeola from its natural habitats with the active compounds that Rodeola rosea is known for and that we standardize the ingredients.

03:21That's amazing.

03:22Can you, so the, the polyphenols, can you tell me a little bit about why Rhodesia is important and kind of the benefits of that for people?

03:31So it is quite important.

03:33It's very significant to look at the active compounds, and what's very specific to Roola rosea is the combination of torosevins and salidicide, and that actually is what makes the difference because there's other Rodeola species which don't have the same active compounds.

03:57That's always something to look out for when sourcing an ingredient, look at what the ratio is between the active compounds and make sure that you get authentic material.

04:09That is something that is also at the core of our company.

04:14Working with ingredients for such a long time, actually.

04:18Found a way to have a thorough process of identification for the raw materials and to make sure that we can display that on the ingredients on the extract level so we go through.

04:33Processes like the microscopic analysis, we go through DNA barcoding that's done on an external level just to make sure that we actually get authentic original material.