Name: Immunity and mood dominate consumer demands
Uploaded: 2021-11-19T00:00:00+00:00
Duration: 3 min 36 s
Description: The COVID-19 pandemic has caused an increasing demand for immunity-boosting and stress-relieving products, according to Greenvit CEO Rafal Pietruszynski. Natural products are sought-after and production is shifting toward Europe, where regulations can meet consumer demands and delays resulting from the supply chain crisis can be more easily tackled.

Industry news
Industry news
All news
Business
Food ingredients
New product development
Packaging & processing
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
David Protein responds to calorie labeling lawsuit over its protein bars
Cowellnex and Metagen develop high-precision algorithms for gut microbiome tests
Expo West 2026: Gut health and weight management innovations in supplements and functional foods
Category news
Category news
Bone & joint health
Brain & mental health
Child nutrition
Delivery formats
Food security
Gut health
Heart health
Immunity
Infant nutrition
Men's health
Nutraceuticals
Oral & eye health
Personalized nutrition
Pet nutrition
Skin & beauty
Sports nutrition
Supplements
Weight management
Women's health
Reports
Reports
Key interviews
Special reports
Technical papers
Trending now
David Protein responds to calorie labeling lawsuit over its protein bars
Cowellnex and Metagen develop high-precision algorithms for gut microbiome tests
Expo West 2026: Gut health and weight management innovations in supplements and functional foods
Key trends
Key trends
All key trends
Trend analysis
Nutrition focus
Product innovation
Trending now
David Protein responds to calorie labeling lawsuit over its protein bars
Cowellnex and Metagen develop high-precision algorithms for gut microbiome tests
Expo West 2026: Gut health and weight management innovations in supplements and functional foods
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
David Protein responds to calorie labeling lawsuit over its protein bars
Cowellnex and Metagen develop high-precision algorithms for gut microbiome tests
Expo West 2026: Gut health and weight management innovations in supplements and functional foods
Journal
Journal
Access all Editions
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Refreshment with Benefits
Redefining Indulgence
Powerhouse Protein
Elevated Dairy Experiences
Events
Events
Event listing
Event previews
Event reviews
Trending now
David Protein responds to calorie labeling lawsuit over its protein bars
Cowellnex and Metagen develop high-precision algorithms for gut microbiome tests
Expo West 2026: Gut health and weight management innovations in supplements and functional foods
Suppliers
Suppliers
Supplier profiles
Trending now
David Protein responds to calorie labeling lawsuit over its protein bars
Cowellnex and Metagen develop high-precision algorithms for gut microbiome tests
Expo West 2026: Gut health and weight management innovations in supplements and functional foods

Linked banner for FIC 2026 in Shanghai, Mar 17–19, featuring grandfather and child with “Better lifelong health starts here” by Novonesis

Home

Videos

Immunity and mood do...

Immunity and mood dominate consumer demands

19 Nov 2021 | Greenvit

The COVID-19 pandemic has caused an increasing demand for immunity-boosting and stress-relieving products, according to Greenvit CEO Rafal Pietruszynski. Natural products are sought-after and production is shifting toward Europe, where regulations can meet consumer demands and delays resulting from the supply chain crisis can be more easily tackled.

More videos

Kyoko Saito, Morinaga Nutritional Foods, Expo West 2026, Natural Products Expo West, Probiotics, Postbiotics, Gut Brain Axis, Microbiome, Functional Ingredients, LAC Living, Digestive Health, Mental W

Video04:25

Expo West 2026: Morinaga Nutritional Foods’ probiotics and postbiotics target the gut-brain axis

At Natural Products Expo West 2026, Kyoko Saito, sales manager of functional ingredients at Morinaga Nutritional Foods, told us how rising consumer awareness of the microbiome is driving demand for clinically validated...

Video08:10

Expo West 2026: Saanroo showcases delivery technology to improve ingredient bioavailability

At Natural Products Expo West 2026, Saanroo highlighted Trpti and BioBerb solutions, designed for metabolic health and weight management. John Quilter, CEO of the company, said that Trpti, a fatty acid that supports appetite...

NPEW 2026 Gelita video thumbnail: Trade show booth for GELITA collagen featuring a fitness poster promoting active beauty, active aging, and nutrition, with a smiling woman displayed in a circular ins

Video05:00

Gelita spotlights collagen peptides for mobility and healthy aging at Expo West 2026

At the recent Natural Products Expo West 2026, Angie Rimel, marketing communication manager for North America at Gelita, told us how consumer demand for science-backed, multi-benefit wellness solutions is shaping innovation in...

Video07:24

Kerry: Consumer mindset shifts and GLP-1s drive gut health support innovations

Kerry representatives Mathieu Millette, Ph.D., and Haelim Choi discuss key shifts in consumer mindset from short-term to proactive long-term gut health solutions. Choi, senior global marketing manager for Digestive Health,...

Video14:53

Expo West 2026: Cargill showcases Epicor postbiotic for new immune health applications

At Natural Products Expo West 2026, Dr. Justin Green, senior scientist at Cargill, highlighted the growing role of postbiotics in nutrition. He said these inactivated microbes offer greater stability in processing steps than live...

Video04:43

Expo West 2026: ADM on innovating around next wave of GLP-1 and postbiotics

Vaughn DuBow, senior director of marketing, North America Health & Wellness at ADM, discussed leveraging consumer insights to drive innovation. These range from specialized support for GLP-1 users to the expansive potential of...