Immunity and mood dominate consumer demands
The COVID-19 pandemic has caused an increasing demand for immunity-boosting and stress-relieving products, according to Greenvit CEO Rafal Pietruszynski. Natural products are sought-after and production is shifting toward Europe, where regulations can meet consumer demands and delays resulting from the supply chain crisis can be more easily tackled.
As Brenntag builds up its nutritional portfolio, it has partnered with AAK to distribute Akovita ELIP, egg-derived phospholipids. They are rich in bioavailable choline and DHA, and can be taken as supplements or in dairy products like yogurts, for example. Christoph Conrad explains that Brenntag has also... Read More
Children who aren’t anemic but lack iron have few solutions on the market, reports Matevž Ambrožic, marketing and PR director at PharmaLinea. He notes that gastric irritation and problems with taste consistently affect compliance. Aiming to fill the gap, the company’s >Your<Iron syrup was recently found to... Read More
Mibelle’s SantEnergy Nu Santa Herba extract is targeting a number of sectors, including beauty-from-within, cognition and energy. Alice Olufeso notes that consumers are increasingly concerned with the future of their health, as well as observing that younger generations seek out innovative delivery formats... Read More
Solugel collagen peptides have been found to reduce pain in middle-aged adults. Reyhan Nergiz-Unal, health and science lead at PB Leiner, explains how the research could help individuals with undiagnosed conditions stay active by relieving pain during exercise. The study stands out for its focus on a healthy... Read More
A key trend within nutrition is how much more consumers are aware of the bioavailability of their products, particularly in the sphere of magnesium ingredients, according to Dr. Joswin Kattoor, business development and marketing at Dr. Paul Lohmann. These trends are shaped by the EU and US, setting in motion... Read More
Valio is focusing on health and nutrition, unveiling better-for-you solutions like sugar reduction and protein enrichment. Timo Pajari explains how lactose-free Nutri F+ milk powder helps appeal to seniors in markets like Asia, where lactose intolerance is especially widespread. The company has also long... Read More
Bionap recently released the results of three clinical trials, examining red orange ingredients for beauty-from-within and weight management, as well as a prebiotic that can function as an aloe substitute. Innovation manager Violetta Insolia explains how these findings will help the company develop new... Read More
Vaneeghen promotes Balchem’s Ferrochel iron as allowing a more precise dosage for the heavily regulated infant nutrition market. Vaneeghen’s marketing executive Snezhana Kirina details the nuances of the guidelines in this space, as well as Ferrochel’s bioavailability and tolerability advantages.
At Fi Europe 2021, Volac highlighted a new product concept for Volactive UltraWhey Velicious, its specifically engineered whey protein concentrate powder. Nutrition specialist Elisa Glover and Nadia El-Zanfaly, marketing and consumer insights manager of performance and dairy ingredients, explain how the... Read More
FrieslandCampina Ingredients recently made waves with its entrance to the plant-based arena. Jouke Veldman, global market development lead, explains how the dairy giant is balancing these two spaces, as well as how it is differentiating itself. For example, taste and texture improvements – as well as powder... Read More
Inlabs is a new company that offers Nespresso-compatible biodegradable capsules filled with nutraceutical ingredients, targeting everything from sleep and stress to immunity. This allows consumers to brew their own functional teas and coffees at home. Medical director Peter Aelbrecht discusses... Read More
Consumer demand for collagen is on the rise as it moves into mainstream use. Irene Plats, global marketing director at Essentia Protein Solutions, details how the company’s “nose to tail” philosophy makes the most of animal sidestreams by turning them into high value nutritional ingredients. The company’s... Read More
Creating film coatings free from titanium dioxide (TiO2) in light of the EU ban can present a host of difficulties, including the loss of opacity and strength. Tony McGorisk, European commercial director of Kerry’s pharma business, explains how the company mixes alternative excipients and uses concepts from... Read More
Lallemand and FrieslandCampina Ingredients (FCI) have verified the compatibility and impact of synbiotics created with FCI’s GOS and Lallemand’s probiotics. This follows a collaboration to strengthen their position in the gut health arena by building off each other’s core capabilities: pre- and probiotics.... Read More
The last couple of years have brought an increasing interest in astaxanthin, according to Peter Worsoe, AstaReal’s CEO. This has also led to new players on the scene, which makes differentiation all the more important. The Sweden-based company is achieving this through its cutting-edge research, high product... Read More
Lactalis Ingredients offers a range of native proteins for nutrition: Pronativ® Native Whey Protein and Pronativ® Native Micellar Casein. Based on membrane separation technology, Pronativ® is produced directly from milk using a gentle, non-denaturing process to keep the proteins and their functional and... Read More
DSM is looking into human milk oligosaccharides (HMOs) for adult dietary supplements, with EMEA marketing manager Emma Couderc-Peyrachon pointing to burgeoning research in this space. Notably, the company is combining HMOs with other ingredients like vitamins and probiotics to allow on-pack health claims.