00:08Hello everybody, this is William Bradford Nichols, the editor for Nutrition Insight, and I'm here live at Food Ingredients Europe in Frankfurt, Germany.

00:15And today we are speaking with Tom De Hoda, the chief commercial officer of HDBA.

00:20Hello Tom, how are you today?

00:21Very good morning.

00:23We're excited to talk to you.

00:24We've got some questions about your ingredients.

00:26If it's OK, I'd like to just jump right in.

00:29OK, so.

00:31Basically, HTVA at HTVA we produce two types of ingredients.

00:36On one hand, polyphenols, and on the other hand, forms, bioactive forms of vitamin B12.

00:44With those we tackle applications in the pharma industry, functional food or dietary supplement industry, taste modulation, and animal nutrition.

00:52Here at the show.

00:53We are basically targeting on the one hand, taste modulation and on the other hand, functional benefits in foods and dietary supplements.

01:03Now if we basically zoom in on the functional benefits that ours and vitamin B12 bring to end products.

01:16We are highlighting polyphenol by the brand of cardios.

01:21This is a polyphenol produced from sweet orange, so basically a starting material which is very recognizable for the regular consumer, and with that we target.

01:34So basically we have conducted several diet intervention studies where we show that cardios prevent.

01:42The development of heart disease at the very earliest stage.

01:47It helps you to preserve a healthy.

01:52We've looked at arterial flexibility in two published trials where we look at the impact of cardios on the, I would say healthy functioning functioning of the.

02:11Layer of cells lining your veins where basically you help to preserve the balance between full inflammatory and anti-inflammatory challenges, vasoconstriction and vasodilatation triggers, and basically also prevent the lesion.

02:29The place is published.

02:30We then looked at blood pressure, which we also have a studies showing that.

02:35We help to maintain healthy levels of basically systolic blood pressure from there with this very same ingredient we ventured into what would be active nutrition, where we've done several studies, one acute study where we basically showed that cardio enhances anaerobic power in a cycling test, an amateur cyclist.

03:01We're in very good shape, 5000 kilometers per season.

03:05So really top amateur cyclist where with one single dose of 500 mg we were able to show that it's advances both maximum sport and maximum.

03:18Additionally, we went for a moment where we actually showed that we.

03:28Aerobic recover and also we show that we modulate the energy metabolism.

03:39So when people who exercise take cardio, they draw relatively more energy from lipids than they do.

03:48So what we saw is that over the people.

03:55So that's what we are really focusing on here at the show.

04:00We have here one prototype where we bring together the best of both worlds.

04:06So we have a technical ideation center where we help our customers formulate with functional ingredients and mod ingredients, and this is basically a strawberry flavored dragon fruit gum which we target.

04:22Healthy active population.

04:24OK, so 2 gummies is one relevant.

04:31On the other hand, as I said, we also produce active forms of vitamin B12.

04:36There we're focusing mainly on methalactin, brand for specifically for which we have here another gummy with 1 mg of.

04:50Make them all active basically targeting, I would say healthy brain and a healthy central nervous system so.

05:01Some of the main indications of if we then look into the future, what we see coming from 2025, we have one ongoing study inactive which will be finalized at the end of this year where we look at the impact of acute energy.

05:25What mm.

05:28On active performance in the psyche test and on cognitive performance, healthy, we believe that there's quite some interest from the markets in this kind of.

05:44So that's something which we will bring to the market next year.

05:47In parallel, we have a second trial ongoing.

05:52This is longer term where we look at the population who are.

05:57And have developed over time a mild B12 deficit and we're looking at how actually helps to restore healthy B12 versus placebo versus.

06:14Then we have another trial which is also ongoing cardio where we bring together on the one hand.

06:25And the active nutrition and we're looking there at healthy aging in people who are healthy at 65 plus and how basically it helps them to maintain a healthy lifestyle and how it impacts in muscle.

06:42So we're really going to look at the biopsies and what impact it has on so that's and maybe just one last element to grab this.

06:53Sup with those very same polyphnos and specifically flavor from those same families, we have other compounds which are tasteless and actually help us to a mask undesired taste and both in food matrices and supplements and so this show for us is an ideal venue to bring together.