Fi & Hi Asia-China 2024: Food safety top priority for Chinese consumers, flags PB Leiner
27 Jun 2024 | PB Leiner
Traceability and strict safety standards are of growing importance to the Chinese market, which is showing broad interest in collagen ingredients. Henry Ye, general manager for Asia, explains how PB Leiner is demonstrating full traceability for its fish collagen due to a joint venture with the largest tilapia fish processing company in China. He also describes how cultural differences make fish collagen particularly appealing to Asian consumers.
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