DSM announced the results of its VITALITY study at CPhI. It was the first study to reveal the perception of doctors toward value-added medicines with vitamins and lipids. “We could explore this general perception and the use and awareness of the vitamin benefits that go beyond the multivitamin pill. A major finding was that 80 percent of doctors currently already prescribe some vitamins together with the other core therapies,” says Araksya Topchyan, Global Marketing Manager Pharma at DSM.
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