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Expo West 2026: ADM on innovating around next wave of GLP-1 and postbiotics

09 Mar 2026 | ADM

Vaughn DuBow, senior director of marketing, North America Health & Wellness at ADM, discussed leveraging consumer insights to drive innovation. These range from specialized support for GLP-1 users to the expansive potential of postbiotics in food and beverages. DuBow highlighted how ADM simplifies reformulation and uses rigorous science to bridge the gap between complex health benefits and mainstream consumer understanding.

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