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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Brain health supplement boosters
Nov 2026
Innova Market Insights data indicates that concentration and focus are top of mind for consumers. Brands are responding by increasing brain health supplement launches. Europe leads brain health supplement launches at 45%, followed by North America at 32%. Vitamins and minerals are the leading subcategory at 31%, capsules are the top format at 33%, and citicoline emerges as an ingredient with great potential for innovation.
Workout optimization nutrition
Oct 2026
Innova Market Insights data reveals growing consumer interest in sports nutrition, with launches growing at a +17% CAGR from July 2021 to June 2026. Innovation is increasingly focused on collagen, with claims and, in particular, peptides gaining momentum.
Mind and mood support trends
Sep 2026
Innova Market Insights data indicates that mind and mood claims in supplement launches grew at a 5% CAGR from July 2021 to June 2026. Europe accounted for the highest share of launches, with vitamins & minerals as the leading subcategory. Vitamin B6 was the leading ingredient, while sage was the fastest-growing ingredient.
Advanced immune support
Aug 2026
Innova Market Insights data shows that consumers globally sought to improve their immune health over the past year. Reflecting this demand, global supplement launches with immune health claims grew by +5% YoY, comparing April 2025 and March 2026 with April 2024 and March 2025.
