Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Plant-based innovation
Jun 2025
Innova Market Insights data indicates a +6% increase in plant-based sports nutrition launches between April 2020 and March 2025. This growth reflects a rise in consumer interest, with 34% of global consumers reporting they use plant-based protein shakes.

Climate-smart production
Apr 2025
Innova Market Insights data reveals a 3% increase in supplement launches featuring carbon labeling claims, aligning with the finding that 32% of global consumers are aware of climate change.

Supplements are on the rise
Mar 2025
Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.

Mental health support
Feb 2025
Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.