PureWay-C™ is a clinically proven form of vitamin C, rapidly absorbed and highly retained by the body thanks to its proprietary and unique profile. Discover what makes PureWay-C™ different by looking at the advantages, the scientific research and available powder forms, on the PureWay-C™ Product Sheet available for download here.
NUTRITION & HEALTH NEWS
WHO takes action on food fortification to tackle global crisis of hidden hunger
30 May 2023 --- The 76th World Health Assembly – a forum by The World Health Organization (WHO) – has adopted a new resolution to urge member states to address the issue of micronutrient deficiencies, particularly... Read More
NUTRITION & HEALTH NEWS
Beyond the Headlines: ProBiotix launches cholesterol-reducing tablet, Healthy aging properties of curcumin evidenced
12 May 2023 --- This week in nutrition news, ProBiotix Health introduced a dual-action cholesterol tablet at Vitafoods Europe that supports the liver to remove cholesterol from the blood while reducing dietary cholesterol... Read More
Nutricia spotlights proprietary brain-boosting supplement’s healthy aging benefits
01 May 2023 --- Nutricia, the medical nutrition division of Danone, recently launched Souvenaid in the US for the first time. The supplement contains the company’s nutraceutical ingredient, Fortasyn Connect, which is a... Read More
Beyond The Headlines: AstaReal partners for Italian distribution, Brightseed launches organic hemp fiber for gut health
03 Mar 2023 --- This week in nutrition news, AstaReal revealed it has partnered with an Italian distributor to expand the market for the company’s natural astaxanthin offering. Brightseed released research findings showing... Read More
NUTRITION & HEALTH NEWS
Whole-hearted innovation: Younger consumers drive holistic cardiovascular supplements
09 Feb 2023 --- Cardiovascular health and heart health-related products are seeing interest from younger consumers seeking multifunctional products that provide benefits for lifelong health and the prevention of cardiovascular... Read More
Xia Oil offers neutral-tasting vegan ALA
18 May 2021 --- Following Benexia’s distribution deal with Lehvoss Nutrition, CEO Sandra Gillot sheds light on how cold-pressed chia oil can offer a source for vegan omega 3 ALA. Notably, ALA is the only essential fatty acid that the body does not produce, yet it is critical for anti-inflammation.
Focusing on immunity for prevention
07 Apr 2020 --- At Nutraceuticals Europe, held in Madrid, Spain, Ettore Giacobbe of Lehvoss, discussed how people are living increasingly busy lives. Unhealthy diets mean that microbiomes may suffer, providing an opportunity for probiotics to right the balance. Another major topic is immune health, with long-standing ingredients such as vitamin C getting a new lease on life as COVID-19 continues to spread.
Baobab as a trending superfruit
06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.
Functional beverage innovations for women
06 Nov 2017 --- Divas Drink International, A.S. has launched Functional Melon Drink Hydrate+ Hyaluronic Acid, a non-alcoholic beverage with melon juice and fruit juices, with added hyaluronic acid. Hyaluronic acid is one of the building blocks of the skin, it binds water and by that hydrates the skin. It also helps to remove cell waste and create new cells. Melon is a source of vitamins, minerals and trace elements. It contains a high amount of vitamin C which we need to stimulate immunity and overall physical and mental fitness. This drink is very rich in vitamin A, which reduces the formation of blood clots, improves iron uptake and promotes collagen production, preventing the formation of wrinkles and varicose veins. The antioxidant lycopene helps the body fight free radicals, protecting it from cancer. Important is also the vitamin B content in the drink, which is necessary for the proper functioning of the heart and liver. It supports good sleep and weight loss and lowers blood sugar.
Turbulence on the Vitamin C Market
22 May 2017 --- Environmental regulation policy in a region of China responsible for a vast percentage of vitamin C production has led to a crippling of supply and a subsequent surge in prices. Dennis Rijnders of DSM discusses the current industry challenges.