PureWay-C™ is a clinically proven form of vitamin C, rapidly absorbed and highly retained by the body thanks to its proprietary and unique profile. Discover what makes PureWay-C™ different by looking at the advantages, the scientific research and available powder forms, on the PureWay-C™ Product Sheet available for download here.
NUTRITION & HEALTH NEWS
Holistic health hacks: Multifunctional and personalized solutions drive growth in vitamin space
04 Apr 2024 --- Vitamin consumers are most interested in multifunctional claims with a focus on holistic health and better value for money, experts at dsm-firmenich, ADM and Prinova tell us. Offerings tailored to emerging health... Read More
NUTRITION & HEALTH NEWS
Tailored solutions for wellness and longevity unlock new era of vitamin supplementation
03 Apr 2024 --- According to industry experts, vitamins D3, C and B dominate the sector and will continue to do so for the foreseeable future because consumers are hyper-obsessed about boosting their immunity over other areas of... Read More
FOOD INGREDIENTS NEWS
“Sober-curious”: Europeans keen to roll back on alcohol amid functional beverage innovations
02 Apr 2024 --- Consumers are drifting away from alcohol consumption, with 40% of Europeans opting for coffee instead and over half of them claiming they would cut back if a wider range of healthy beverages were available, says... Read More
NUTRITION & HEALTH NEWS
Nutrition research needed for “unique” transmasculine supplement use, study flags
26 Mar 2024 --- In a participatory research study conducted by graduate students and researchers from the nutrition faculty of George Mason University, Washington DC, US, they observed that transmasculine people use more dietary... Read More
RESEARCH & DEVELOPMENT
Fruit juices found to support immunity without causing weight gain
13 Mar 2024 --- A new European study reveals that drinking 100% fruit juice has a negligible impact on daily calories but accounts for up to a quarter of children’s vitamin C intake and is an important source of other vital... Read More
Biofach 2024 live: Dr. Heilbronner grows organic astaxanthin offering
19 Feb 2024 --- The complicated process of extracting an organic, plant-based astaxanthin molecule from red algae with CO2 extraction is a proprietary undertaking used by Dr. Heilbronner. We catch up with Dominik Heilbronner, the CEO and founder of Dr. Heilbronner who explains that their food supplements contain astaxanthin that is 6000 stronger than vitamin C in its benefits to cells, organs, anti-aging properties and inflammation relief.
Xia Oil offers neutral-tasting vegan ALA
18 May 2021 --- Following Benexia’s distribution deal with Lehvoss Nutrition, CEO Sandra Gillot sheds light on how cold-pressed chia oil can offer a source for vegan omega 3 ALA. Notably, ALA is the only essential fatty acid that the body does not produce, yet it is critical for anti-inflammation.
Focusing on immunity for prevention
07 Apr 2020 --- At Nutraceuticals Europe, held in Madrid, Spain, Ettore Giacobbe of Lehvoss, discussed how people are living increasingly busy lives. Unhealthy diets mean that microbiomes may suffer, providing an opportunity for probiotics to right the balance. Another major topic is immune health, with long-standing ingredients such as vitamin C getting a new lease on life as COVID-19 continues to spread.
Baobab as a trending superfruit
06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.
Functional beverage innovations for women
06 Nov 2017 --- Divas Drink International, A.S. has launched Functional Melon Drink Hydrate+ Hyaluronic Acid, a non-alcoholic beverage with melon juice and fruit juices, with added hyaluronic acid. Hyaluronic acid is one of the building blocks of the skin, it binds water and by that hydrates the skin. It also helps to remove cell waste and create new cells. Melon is a source of vitamins, minerals and trace elements. It contains a high amount of vitamin C which we need to stimulate immunity and overall physical and mental fitness. This drink is very rich in vitamin A, which reduces the formation of blood clots, improves iron uptake and promotes collagen production, preventing the formation of wrinkles and varicose veins. The antioxidant lycopene helps the body fight free radicals, protecting it from cancer. Important is also the vitamin B content in the drink, which is necessary for the proper functioning of the heart and liver. It supports good sleep and weight loss and lowers blood sugar.