DMV Simply Trusted

To DMV, milk is the most beautiful, natural raw material on earth. In order to make the most of milk’s added value, we unravel its deepest secrets, capture each individual facet, and supply our clients with the exact product they require.

Milk proteins form our core business, supplying our core markets: Performance Nutrition & Weight Management and Dairy. In caseinates we are the market leader across the world– a position we cherish and from which we want to grow through entering long-term relationships with our customers.

DMV aims to be a reliable partner, providing continuity throughout the chain. We have found a balance between sound business propositions and sustainable, personal relationships. That is how our customers know that DMV can be Simply trusted.

GOS as a trending prebiotic fiber

FrieslandCampina Ingredients highlighted the recent FDA opinion on dietary fibers, from which they could benefit them as a GOS (Galacto-Oligosaccharides) supplier. A prebiotic peach and apple white tea concept was presented, while high protein cookies with a chocolate hazelnut dip were also on display. Sarah Staley of FrieslandCampina spoke about GOS as a trending prebiotic fiber. “There is a lot of interest in clean, green and label-friendly ingredients and fiber is one that they are looking for, but in good tasting applications. This really means a lot more flexibility for formulators to offer something that has both prebiotic and fiber benefits,” she notes. 

Meeting sports nutrition consumer demands

There has been particularly strong recent development happening in the clean label mainstreaming of sports nutrition products. At Vitafoods Europe 2018, FrieslandCampina’s consumer research highlighted a need for clean ingredients as well as innovative flavor profiles. The results of a consumer study showed that 69 percent of sports nutrition consumers find all-natural ingredients to be appealing in these types of products. To address this demand, DMV has come up with native protein launches. “We are highlighting Nutri Whey native and that is some shakes, RTDs. What we highlight is how Nutri Whey native is a concept where we really try to target the millennials. We developed it together with Givaudan, where we looked at what flavor profile consumers are looking for,” says Ramon Mommersteeg at the company. 

New dairy solution for sports nutrition – FrieslandCampina DMV

There is a big trend toward hydrolyzed proteins in performance nutrition. “It’s really part of performance nutrition, the growth of the segment. You can really see the mainstreaming part, as well as the intensity of people [who are] performing more sports and are more serious about sports,” says Ramon Mommersteeg. With an increasing number of people knowing someone in their family or friends who is practicing for a marathon, an iron man event or something similar, people are becoming more and more interested in high-quality, protein-related sports nutrition products. FrieslandCampina’s Nutri Whey Hydro product is one of the nicest hydrolyzed proteins available, the company believes.

Protein is becoming mainstream, but for elite athletes it remains a struggle to find the right nutrition for the right time. Elite athletes look for a natural, proven concept that improves their performance. But which type of protein to use? Based on current scientific literature and our own findings, FrieslandCampina developed an ingredient that fits the needs of your most ambitious consumer. 

Athletes typically consume a lot of protein to improve training adaptations and optimize recovery. Therefore they need high quality protein supplements with an excellent taste and a clean formulation. We are going to take a closer look at how these protein supplements can be a practical solution in an athlete’s daily life in preparation for the 2018 Winter Games.

Timing protein intake is a crucial part of a nutrition strategy aimed at maximizing the result of a training effort. In this science driven webinar, Jorn Trommelen demonstrates recent research that shows that protein supplementation in the evening is an excellent and effective moment for protein intake.