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Beyond B12 deficiency: Unlock a new dimension in active nutrition and cognitive performance
April 2026
Think vitamin B12 is just for deficiency correction? Think again. HTBA’s whitepaper explores how premium B12 can help brands unlock new opportunities in active nutrition and cognitive performance. Discover how the right B12 form supports endurance, recovery and mental focus, while giving brands clear differentiation in today’s performance-driven wellness market.
This Technical paper is brought to you by HTBA.

READ THIS NEXT: Better Magnesium for a Better Brain

Supplements
Industry hails proposed US legislation to let consumers buy dietary supplements with pre-tax dollars
US senators Kevin Cramer and John Curtis have introduced legislation to allow citizens to purchase dietary supplements using pre-tax health accounts. If enacted by 2027 as planned, the Dietary Supplements Access Act would...

Supplements
Sabinsa gains Alkemist Assured seal verification for Shaganda ashwagandha
Sabinsa’s ashwagandha root extract Shaganda has received the Alkemist Assured seal from Alkemist Labs — a third-party verification mark indicating that a product has been rigorously tested for safety, potency, purity,...

Supplements
Instytutum launches longevity supplement and at-home biological age test
Instytutum, a Swiss longevity brand, has unveiled a precision Liposomal NMN + Trans-Resveratrol supplement, accompanied by an at-home biological age test. The supplement aims to support cellular energy, mental clarity, physical...
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