Promotional banner for Vitafoods Europe in Barcelona, May 5–7, 2026, featuring booth 3K104 details and two people smiling beside Novonesis logo.

Beyond B12 deficiency: Unlock a new dimension in active nutrition and cognitive performance

April 2026

Think vitamin B12 is just for deficiency correction? Think again. HTBA’s whitepaper explores how premium B12 can help brands unlock new opportunities in active nutrition and cognitive performance. Discover how the right B12 form supports endurance, recovery and mental focus, while giving brands clear differentiation in today’s performance-driven wellness market.

This Technical paper is brought to you by HTBA.

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