Beyond B12 deficiency: Unlock a new dimension in active nutrition and cognitive performance
April 2026
Think vitamin B12 is just for deficiency correction? Think again. HTBA’s whitepaper explores how premium B12 can help brands unlock new opportunities in active nutrition and cognitive performance. Discover how the right B12 form supports endurance, recovery and mental focus, while giving brands clear differentiation in today’s performance-driven wellness market.
This Technical paper is brought to you by HTBA.


READ THIS NEXT: Better Magnesium for a Better Brain

Supplements
Rousselot pushes targeted collagen peptides beyond beauty and mobility with Nextida platform
Amid continued consumer and market interest in collagen, Rousselot says the category is moving beyond generic claims toward targeted collagen peptides’ composition and clinically validated solutions. The collagen and...

Supplements
IFT: Proposed US federal grant rules threaten nutrition science funding & competitiveness
The US Office of Management and Budget (OMB) recently proposed rules to rewrite the Uniform Guidance — the rulebook for all federal grants. Institute of Food Technologists (IFT) chief science and technology officer tells...

Supplements
Novella’s bioreactor brings consistency and climate resilience to botanical ingredients
Novella Innovative Technology is seeking to address issues in the nutrition and food sectors by improving supply chain and ingredient consistency with precision botanicals. Nutrition Insight speaks with Itay Dana, co-founder and...
Related multimedia
Subscribe to our newsletters
By continuing to browse our site you agree to our Privacy Statement














