Innova Market Insights
+31 26 319 2000
Who we are
Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.
Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.
Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.
Our tools help customers to be more productive, make better decisions and get the results they expect.
- New Product Insights
- Global Consumer Insights
- Market Sizing
- Innova Trends Framework
- Innova Reports
- Ingredient Genius
- Product Retrieval
FOOD INGREDIENTS NEWS
01 Jun 2023 --- A £1 million (US$1.24 million) project aiming to reduce the need for soy imports is underway in the UK. The planet-saving peas are hailed as part of a... Read More
26 May 2023 --- Life Extension’s omega 3 fish oil gummy bites allow for better absorption of nutrients, higher payload capacity, clean label and a consumer-pleasing taste through an emerging... Read More
NUTRITION & HEALTH NEWS
25 May 2023 --- Consumers are increasingly seeking offerings to increase their performance abilities. The market for new solutions in these areas continues to grow from sports and cognitive... Read More
25 May 2023 --- Studies increasingly show that a healthy gut microbiome supports a healthy immune system. Consumption of fibers and prebiotics helps gut and immune health, but despite a growing... Read More
FOOD INGREDIENTS NEWS
24 May 2023 --- Beneo, a manufacturer of functional ingredients, is expanding its portfolio with the launch of Beneo-scL85, a short-chain fructooligosaccharide (scFOS), currently available as a... Read More
08 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.
19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend.
29 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, details these themes’ evolution in successful product trends. Another prominent trend is “In Tune With Immune,” with Williams observing how zinc and vitamins C and D are flying off the shelves. Other hot topics related to immunity include the microbiome and personalized nutrition.
06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.
Beauty from within and skin health claims in supplements and functional nutrition product launches grew 22% over the past five years (2018-2022), with supplements taking up the largest... Read More
According to Innova Market Insights, there has been a 16% average annual growth in pre-and postnatal nutrition product launches over the last five years (2018 – 2022), with 32% of... Read More
According to Innova Market Insights, there has been a +10% average annual growth in prebiotic product launches over the last five years (Q4 of 2017 – Q3 of 2022), with 40% of those... Read More
According to Innova Market Insights, there has been a 26% increase in supplement launches over the past five years (Oct 2017 – Sep 2022), with 48% of consumers globally stating... Read More
According to Innova Market Insights, dairy proteins in nutrition are exhibiting fluctuating growth, with the indexed number of supplements and sports nutrition launches tracked with dairy... Read More
13 Dec 2021 --- Today’s NewsBite podcast details investors pledging to tackle the global nutrition crisis. Meanwhile, Innova Market Insights’ director expects health demands to hold steady during 2022, while Lactalis Ingredients and Vitux have announced new launches in the sports nutrition and brain health space, respectively.
18 Oct 2021 --- This week’s NewsBite podcast details major stories, which included Shared Planet topping Innova Market Insights’ Top Ten Trends for 2022, as well as Aker BioMarine investigating krill oil for liver and metabolic health. There was also a slew of new launches this week, including Ancient Nutrition’s fermented eggshell membrane collagen.
19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.
23 Nov 2020 --- This week’s NutritionInsight NewsBite podcast details the personalization trend, which is ushering in a new norm for bespoke foods, beverages and supplements, according to Innova Market Insights. Tapping into that same trend, Persona Nutrition expanded its supplements portfolio to address sleep, energy, stress and immunity in novel capsule designs. Read MorePersona expands line of personalized supplements to boost sleep, energy, stress and immunityTailored to fit: Innova Market Insights spotlights “ever-expanding” personalized nutritionKappa Bioscience supports research on vitamin K deficiency and COVID-19 severity link
26 Oct 2020 --- NutritionInsight’s latest NewsBite podcast covers Abbott’s steps toward new nutritional products and Probi’s financial moves, as well as the latest COVID-19 activity. Read more:Probi invests US$6m in Vital Nutrients Holdings, reporting growth amid COVID-19US Air Force recruits’ physical and cognitive abilities boosted by Abbott’s beverage, study findsTransparency, personalization and immunity will dominate 2021, predicts Innova Market Insights
18 Apr 2023 --- As more and more consumers are actively seeking support to improve their mental and emotional well-being, many – including researchers and scientists – are touting the ability of psychedelics to offer transformative and healing experiences. Much research has been done on the effect of psychedelics on people suffering from severe ailments such as PTSD, anxiety, depression and addiction. There have been several recent movements, some of them successful, to legalize natural psychedelics for public use and move the so-called magic mushroom into the mainstream.Innova Market Insights has highlighted the pursuit of health and happiness as a key factor influencing consumers in 2023. Moreover, supplements with brain-mood health claims have grown 37% over the past five years and some are asking whether magic mushrooms could, or even should, enter into the supplements space?
10 Nov 2022 --- Innova’s global insights director, Lu Ann Williams, presents the eagerly awaited Top Ten Trends for 2023. Discover the consumer and industry insights that will inspire successful innovation over the coming year. Covering the full spectrum of the food and beverage industry, Innova’s Top Ten Trends are the vital guide to future market opportunities.
20 Jul 2021 --- The ongoing trend toward proactively managing health and well-being has been brought into sharper focus by COVID-19. As consumers embrace healthier ways of living, the opportunities for the food and beverage market to support improved nutrition are growing. Lu Ann Williams, Innova Market Insights’ global insights director, presents the developments and opportunities in the realm of functional nutrition.
29 Jul 2020 --- Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.
01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.