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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands
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+31 26 319 2000






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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On Nutrition Insight
Cologne's church lit up at night with a bridge in front of it.

FOOD INGREDIENTS NEWS

Anuga 2023: Focus on sustainable growth through F&B innovations

21 Sep 2023 --- The global trade fair will highlight food innovations and industry’s intrinsic link to the environment and climate through the theme “Sustainable Growth” which... Read More

Older man and woman holding hands, walking outside.

NUTRITION & HEALTH NEWS

Immunity-plus: Experts highlight ingredient synergies and a growing role for gut health

21 Sep 2023 --- Consumer interest in immune-supporting nutrition is here to stay, according to industry professionals. Ongoing demand for holistic health products and a growing awareness of the... Read More

Vitafoods Asia 2023.

NUTRITION & HEALTH NEWS

Vitafoods Asia live: FrieslandCampina Ingredients elevates children’s nutrition with new innovation platform

20 Sep 2023 --- FrieslandCampina Ingredients is introducing an early life nutrition (ELN) platform that supports children’s physical and mental development from childhood into adolescence... Read More

Plant-based burgers on buns.

NEW PRODUCT DEVELOPMENT

Alzchem’s Creavitalis ingredient set to unlock opportunities for plant-based foods in EU and beyond

14 Sep 2023 --- Alzchem is set to capitalize on the German government’s recent approval of creatine monohydrate as a dietary supplement ingredient for food. The decision, made by the... Read More

A woman holds a large weight at the gym.

NUTRITION & HEALTH NEWS

Spotlight on recovery: The latest trends and innovations in post-workout and muscle health solutions

14 Sep 2023 --- Whether participating in organized sports at the professional or amateur levels, working out at the gym, biking to work or going for a long hike, muscle recovery is an essential... Read More




Videos
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Innova Market Insights analyzes regional variances of immunity claims trend

08 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.

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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend.

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“Transparency Triumphs” crowned Innova Market Insights’ Top Trend for 2021

29 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, details these themes’ evolution in successful product trends. Another prominent trend is “In Tune With Immune,” with Williams observing how zinc and vitamins C and D are flying off the shelves. Other hot topics related to immunity include the microbiome and personalized nutrition.

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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.




Nutrition Focus
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01 Aug 2023 | Innova Market Insights

Performance protein

The use of protein in launches has grown 2% over the last five years (2018-2022), with the majority of launches taking place in Europe (51%) and North America (20%). Protein powders made up... Read More

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01 Jul 2023 | Innova Market Insights

Joint health

Joint health in F&B and supplement product launches grew 15% over the past five years (2018-2022), with supplements as the leading product category at 84% in 2022. The US and Canada... Read More

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01 Jun 2023 | Innova Market Insights

Beauty from within

Beauty from within and skin health claims in supplements and functional nutrition product launches grew 22% over the past five years (2018-2022), with supplements taking up the largest... Read More

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01 Mar 2023 | Innova Market Insights

Prenatal and postnatal nutrition

According to Innova Market Insights, there has been a 16% average annual growth in pre-and postnatal nutrition product launches over the last five years (2018 – 2022), with 32% of... Read More

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06 Feb 2023 | Innova Market Insights

Prebiotics

According to Innova Market Insights, there has been a +10% average annual growth in prebiotic product launches over the last five years (Q4 of 2017 – Q3 of 2022), with 40% of those... Read More




Podcasts
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NewsBite Podcast (Dec 6-10): “‘Mutual benefits’ in targeting global nutrition crisis, flag investors representing US$12.4T”

13 Dec 2021 --- Today’s NewsBite podcast details investors pledging to tackle the global nutrition crisis. Meanwhile, Innova Market Insights’ director expects health demands to hold steady during 2022, while Lactalis Ingredients and Vitux have announced new launches in the sports nutrition and brain health space, respectively.

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NewsBite Podcast (Oct 11-15): “Innova Market Insights’ Top Ten Trends for 2022”

18 Oct 2021 --- This week’s NewsBite podcast details major stories, which included Shared Planet topping Innova Market Insights’ Top Ten Trends for 2022, as well as Aker BioMarine investigating krill oil for liver and metabolic health. There was also a slew of new launches this week, including Ancient Nutrition’s fermented eggshell membrane collagen.

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Formulating for Success: Functional Food & Skin Health

19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.

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NewsBite Podcast (November 16-20): “Persona Nutrition expands personalized supplements, Innova Market Insights details Tailored to Fit trend”

23 Nov 2020 --- This week’s NutritionInsight NewsBite podcast details the personalization trend, which is ushering in a new norm for bespoke foods, beverages and supplements, according to Innova Market Insights. Tapping into that same trend, Persona Nutrition expanded its supplements portfolio to address sleep, energy, stress and immunity in novel capsule designs. Read MorePersona expands line of personalized supplements to boost sleep, energy, stress and immunityTailored to fit: Innova Market Insights spotlights “ever-expanding” personalized nutritionKappa Bioscience supports research on vitamin K deficiency and COVID-19 severity link




Webinars
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Psychedelics and the future of mental health: Will mushrooms go mainstream?

18 Apr 2023 --- As more and more consumers are actively seeking support to improve their mental and emotional well-being, many – including researchers and scientists – are touting the ability of psychedelics to offer transformative and healing experiences. Much research has been done on the effect of psychedelics on people suffering from severe ailments such as PTSD, anxiety, depression and addiction. There have been several recent movements, some of them successful, to legalize natural psychedelics for public use and move the so-called magic mushroom into the mainstream.Innova Market Insights has highlighted the pursuit of health and happiness as a key factor influencing consumers in 2023. Moreover, supplements with brain-mood health claims have grown 37% over the past five years and some are asking whether magic mushrooms could, or even should, enter into the supplements space?

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Top Ten Trends 2023

10 Nov 2022 --- Innova’s global insights director, Lu Ann Williams, presents the eagerly awaited Top Ten Trends for 2023. Discover the consumer and industry insights that will inspire successful innovation over the coming year. Covering the full spectrum of the food and beverage industry, Innova’s Top Ten Trends are the vital guide to future market opportunities.

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Opportunities in Functional Nutrition

20 Jul 2021 --- The ongoing trend toward proactively managing health and well-being has been brought into sharper focus by COVID-19. As consumers embrace healthier ways of living, the opportunities for the food and beverage market to support improved nutrition are growing. Lu Ann Williams, Innova Market Insights’ global insights director, presents the developments and opportunities in the realm of functional nutrition.

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Spotlight on Immunity: New Product Development Proliferates

29 Jul 2020 --- Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

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Hitting the sweet spot with lactases: Enabling health benefits without compromise

01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.




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