Innova Market Insights data indicates that supplement and sports nutrition launches with dairy-based proteins are gaining ground and have a 13% year-over-year growth rate from Jul 2021 to Jun 2023. More than half of these launches were sports powders. Whey protein isolate was the leading ingredient, but... Read More

Innova Market Insights data indicates a significant 15% yearly increase in the introduction of early nutrition products featuring human-residential Bifidobacteria (HRB) between 2018 and 2022. The European and APAC regions together accounted for over 84% of global early nutrition product launches. Notably,... Read More

Innova Market Insights data suggests that there has been a 7% annual growth in supplement launches featuring ingredients  where targeted release matters - from July 2018 to June 2023. Fast-release Ingredients are surging with a 21% annual growth in the five-year period, especially ashwagandha and melatonin.... Read More

Innova Market Insights data shows that Europe (44%) is the leading region for Baby & Toddler launches from July 2022 to June 2023. Baby Formula/ Milk is the leading subcategory for Baby & Toddler launches, but Baby Snacks have a 10% average annual growth from July 2018 to June 2023. Organic was the leading... Read More

Healthy aging is important to 61% of global consumers, with more than half of people surveyed noting an interest in collagen ingredients. Collagen shines as a key ingredient with an average annual growth of 17% in supplements and sports nutrition globally, from Jul 2018 to Jun 2023. Type II collagen... Read More

Global product launches of supplements with phospholipid ingredients have grown by 14.5% from 2018 to 2022. Most launches occurred in North America (39%) and Europe (36%). Mental health and cognition-related claims for phospholipids are gaining ground, with insomnia claims growing 76% and mental acuity by... Read More

Global product launches of supplements and vitamin/mineral-fortified beverages have grown by 14% annually over the last five years (2018-2022). The majority of launches took place in Europe (40%) and North America (32%), but all global regions showed growth. Vitamins and minerals continue to be the strongest... Read More

The use of protein in launches has grown 2% over the last five years (2018-2022), with the majority of launches taking place in Europe (51%) and North America (20%). Protein powders made up more than a third of all launches and Sports Bars and Hair Skin and Nails took up the second and third slots. Moreover,... Read More

Joint health in F&B and supplement product launches grew 15% over the past five years (2018-2022), with supplements as the leading product category at 84% in 2022. The US and Canada lead product launches with joint health claims at 38%, followed by Europe at 37%. Skin health is the leading co-claim for... Read More

The use of electrolyte claims is rising in the sports RTD with electrolytes category, with cost and flavor revealed as the primary drivers in consumers’ purchasing preferences at 40% each. Health aspects and benefits took a close second at 38%. Moreover, the use of electrolyte claims in product launches grew... Read More

Beauty from within and skin health claims in supplements and functional nutrition product launches grew 22% over the past five years (2018-2022), with supplements taking up the largest positioning at 81%. Europe had the highest amount of launches in 2022 at 40%, though all regions showed high growth with... Read More

Almost half of European consumers use protein products, with a third choosing sports and functional nutrition as an afternoon snack. European sports nutrition product launches with whey protein peaked in 2020, reducing by 41% in the last two years (2020-2022). Sports powders lead whey sports nutrition... Read More

Innova Market Insights’ Top Ten Trends 2023, shows that more than half of consumers state that cost and value for money were the most important purchase factors. In addition, the sports nutrition category shows signs of being stable but stagnant, with an increasingly crowded protein selection. This indicates... Read More

Globally, one in three consumers say they are looking for more health benefits for their gut & digestive system, focusing on functional food NPD with gut & digestion health claims. Product launches featuring these claims have grown 3% over the last two years (2020-2022) and 31% of global consumers say they... Read More

According to Innova Market Insights, there has been a 16% average annual growth in pre-and postnatal nutrition product launches over the last five years (2018 – 2022), with 32% of those launces occurring in Asia. Baby cereals & biscuits, as well as baby fruit desserts & yogurt, are the fastest growing... Read More

According to Innova Market Insights, there has been a +10% average annual growth in prebiotic product launches over the last five years (Q4 of 2017 – Q3 of 2022), with 40% of those launces occurring in Europe. Baby and toddlers was the leading category at 24% in Q3 2022 with supplements taking second place... Read More

According to Innova Market Insights, there has been a 26% increase in supplement launches over the past five years (Oct 2017 – Sep 2022), with 48% of consumers globally stating that they seek out supplements to enhance their immunity. Vitamin C is the leading ingredient in global supplement launches, while... Read More