WILD Unveils Traditional Chinese Medicine (TCM) Blends
2 May 2013 --- WILD Flavors GmbH (WILD) is excited to present their newest innovative product line based on ancient herbology principles of Traditional Chinese Medicine (TCM). By partnering with experts in Beijing, China, along with Subhuti Dharmananda, PhD (Institute for Traditional Medicine; ITM), WILD has successfully created three different TCM-inspired herbal blends based on Detoxification, Immunity and Blood Glucose Management.
Each blend contains ingredients specially identified as supporting TCM principles for the associated platforms. In addition, WILD has conducted sensory testing to optimize product taste.
The Blood Glucose Management Blend has been clinically tested to show a significant decrease (p<0.01) in blood glucose compared to a placebo. According to Dr. Dharmananda, “the four ingredients have been subjects of intensive investigation into their effects on blood sugar and are combined in accordance with the TCM principles of ‘tonifying qi and nourishing yin’ to normalize the distribution of sugars, reducing their contribution to thick, sweet blood and driving them into healthy metabolic use.”
“Using proprietary natural flavors and Resolver™ technology, we are able to supply an efficacious blend of Chinese herbs that can be used in many supplement applications,” adds Heather Biehl, WILD Associate Director, Health Ingredient Technology and Solutions (H.I.T.S.). The TCM herbal blends can be successfully used in a variety of applications including teas, carbonated drinks, juices, dry beverage mixes, tablets, chews, gummies, nutritional bars, and gels.
WILD’s TCM Blends address consumers’ growing interest in holistic health and healing. Recent trends show consumer focus towards a healthier lifestyle, and WILD’s TCM line allows for the capability to capture profits of the ever-growing U.S. natural and functional market.
ITM, founded in 1979 and headquartered in Portland, Oregon, serves as an authority on modern uses of traditional medicine systems, especially Chinese herbal health concepts and applications for preventive health care and adjunct to modern medical technologies.
