Wild Looks to Superfruits

06/11/07 Superfruits are becoming a basic foundation for innovative product concepts providing pleasurable taste experiences through the use of exotic fruit flavors. The healthy image of the fruits is also very important. WILD offers manufacturers the right ingredients and raw materials.

Superfruits such as pomegranates, açai and cranberries offer a wide range of different taste experiences and are known for their healthy image. In these cases, taste and health benefits come directly from the fruit - a noticeable added value for the consumer.

The pomegranate originally came from Persia but is currently cultivated in Mediterranean countries, California, Afghanistan and Iran. The fruit, with its deep red, edible seeds, has long been regarded as a healthy food and is considered a symbol of life and fertility. The sour cranberries come from North America; the ripe fruit has a bright red and are used as puree or juice in foods and beverages. Açai fruit are dark violet berries from a type of palm that grows mainly in the lower Amazon. The fruits are particularly known and esteemed for their nutritious juice. Europe also has its own superfruits, e.g. versatile blueberries.

Superfruits contain large amounts of polyphenols, which are bioactive ingredients. Polyphenols are secondary plant substances that may prevent the damage that free radicals can cause in the body. In doing so, they can perform important cell-protecting functions.

Superfruits combine interesting tastes with a particularly healthy image - therefore, regarded as premium fruits. As a result of this added value, growth rates in use of the fruits can be expected to continue increasing.

Superfruits are used wherever an exotic taste, naturalness and health benefits are desired - across the whole range of the beverages, dairy and confectionery industry. The possibilities are endless and the following are only a few of WILD's creative ideas: juices and juice drinks with superfruits, 'exotic açai' flavored drinking yoghurt, fruit bars with acerola and cherries or cranberry-yogurt-chocolate.