Verdure Sciences Acquires Leading Brand Ingredients From Geni Herbs
The transaction includes leading brands such as POMELLA patent-pending pomegranate extract, the first clinically researched commercial pomegranate extract and the only shown to absorb after human consumption.
The transaction includes leading brands such as POMELLA patent-pending pomegranate extract, the first clinically researched commercial pomegranate extract and the only shown to absorb after human consumption; TINOFEND botanical extract, clinically researched for optimal immune health; BACOGNIZE botanical extract, shown to enhance cognitive function in healthy adults; WOKVEL proprietary Boswellia serrata extract shown to significantly enhance joint function in humans; and CALZBONE botanical extract researched in humans to promote optimal bone health.
“This acquisition aligns with Geni Herbs’ commitment to clinical researched, proprietary botanical extracts,” said Sonya Cropper, Director of Marketing for Verdure Sciences. “While Geni Herbs will continue to produce the highest quality commodity botanical ingredients, this acquisition will further propel the research and global marketing efforts first initiated by GH.”
Verdure Sciences and Geni Herbs signed their definitive agreement in April 2006. The larger brands included in the transaction are marketed primarily in Europe, Southeast Asia, and the United States, where the transaction instantly elevates Verdure to one of the leading marketers of nutritional ingredients in the U.S.
“Our mission at Verdure Sciences—the research of proprietary, patentable products—is fully aligned with that of Geni Herbs. This acquisition greatly augments our resources and abilities across the board,” said Cropper.
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