Urinary tract health: Ocean Spray launches soft chew cranberry solution

25 Sep 2018 --- Ocean Spray is unleashing the unique health benefits of the cranberry in a soft chew form with their new Cranberry +health Cranberry Supplements, which is just being launched in the US. The healthy goodness of the cranberry and its power to help maintain urinary tract health have been well documented throughout the years.

As research continues to uncover the hows and whys, consumer needs also continue to evolve. Consumers are now looking for more natural, convenient sources of nutrition and supplements to maintain health. 

Ocean Spray Cranberry +health Cranberry Supplements are positioned as a convenient, great-tasting daily supplement, formulated to help maintain a healthy urinary tract. They are made from real fruit and have no artificial flavors, colors or preservatives. The products are non-GMO, gluten-free and contain only 25 calories per chew. 

"Research suggests that the cranberry holds a whole host of total body benefits and for decades we at Ocean Spray have been dedicated to researching, supporting and delivering great-tasting, good-for-you products," said Chet Baker, Director of Healthcare and New Platforms. "The introduction of Cranberry +health Cranberry Supplements sets in motion our commitment to provide products that deliver even better taste, health and convenience for our consumer's busy lifestyles." 

Cranberry +health Cranberry Supplements are an effective way for maintaining urinary tract health. A landmark study* published in the American Journal of Clinical Nutrition in June 2016, showed that consuming 8 ounces of cranberry juice cocktail daily reduced the recurrence of symptomatic UTIs in women by nearly 40 percent. 

According to Christina Khoo, Ocean Spray's Director of Global Health Science & Nutrition Policy, "fewer UTIs could mean a significant reduction in the need for antibiotics used to treat them." Ocean Spray Cranberry +health Cranberry Supplements, which contain the same amount of cranberry polyphenols as the juice drink formula in that clinical study, make it easy and convenient to get these powerful cranberry compounds daily. 

Ocean Spray is now the world's leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The Cooperative's cranberries are currently featured in more than a thousand products in over 100 countries worldwide.

Cranberry +health Cranberry Supplements are available in both 7 and 28 count boxes with an SRP of US$5.99 and US$22.99, respectively.

*Maki, KC, Kaspar, KL, Khoo C, Derrig LH, Schild AL, Gupta K. consumption of a cranberry juice beverage lowered the number of clinical urinary tract infection episodes in women with a history of urinary tract infection, AMJ Clin Nutr 2016; 103(6), 1434-1442.